Google Ad Manager

E14247
ad server advertising technology platform software as a service

Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.

Try in SPARQL Jump to: Surface forms Disambiguation Statements Elicitation Referenced by

All labels observed (9)

Label Occurrences
Google Ad Manager canonical 9
DoubleClick Ad Exchange 3
DoubleClick Campaign Manager 2

How this entity was disambiguated

Statements (96)

Predicate Object
instanceOf ad server ⓘ
advertising technology platform ⓘ
software as a service ⓘ
accessModel cloud-based ⓘ
subscription-based for 360 tier ⓘ
authenticationMethod Google account ⓘ
linked to: Google Account
category Google advertising products ⓘ
competesWith Amazon Publisher Services ⓘ
FreeWheel ⓘ
Magnite ⓘ
PubMatic ⓘ
Xandr ⓘ
dataCenterLocation global ⓘ
developer Google ⓘ
feature API access ⓘ
COPPA compliance settings ⓘ
GDPR consent tools ⓘ
ad delivery forecasting ⓘ
ad rules for video ⓘ
ad server for publishers ⓘ
audience targeting ⓘ
brand safety controls ⓘ
content targeting ⓘ
creative management ⓘ
data-driven attribution reporting ⓘ
device targeting ⓘ
dynamic allocation ⓘ
frequency capping ⓘ
geographic targeting ⓘ
header bidding integration ⓘ
key-value targeting ⓘ
line item management ⓘ
order management ⓘ
report scheduling ⓘ
unified auction ⓘ
user role management ⓘ
yield groups ⓘ
industry digital marketing ⓘ
online advertising ⓘ
integratesWith Display & Video 360 ⓘ
linked to: Google Marketing Platform

Google Ad Exchange ⓘ
Google AdSense ⓘ
Google Ads ⓘ
launchEvent rebranded as Google Ad Manager in 2018 ⓘ
offersProductTier Google Ad Manager 360 ⓘ
linked to: Google Ad Manager

Google Ad Manager for Small Business ⓘ
linked to: Google Ad Manager
operatedBy Google ⓘ
owner Google ⓘ
parentCompany Alphabet Inc. ⓘ
platformType unified advertising platform ⓘ
previouslyKnownAs DoubleClick Ad Exchange ⓘ
linked to: Google Ad Manager

DoubleClick for Publishers ⓘ
linked to: DART for Publishers
primaryFunction ad management ⓘ
ad serving ⓘ
ad trafficking ⓘ
inventory management ⓘ
programmatic monetization ⓘ
reporting and analytics ⓘ
yield optimization ⓘ
supportsAdFormat display ads ⓘ
in-stream video ads ⓘ
interstitial ads ⓘ
native ads ⓘ
outstream video ads ⓘ
rewarded ads ⓘ
rich media ads ⓘ
video ads ⓘ
supportsBuyingChannel direct sold ⓘ
open auction ⓘ
preferred deals ⓘ
private auctions ⓘ
programmatic guaranteed ⓘ
supportsCurrency multiple currencies ⓘ
supportsInventoryType CTV ⓘ
OTT ⓘ
mobile app ⓘ
video ⓘ
web ⓘ
supportsLanguage multiple languages ⓘ
supportsMeasurementIntegration brand lift studies ⓘ
third-party ad servers ⓘ
third-party verification vendors ⓘ
viewability measurement ⓘ
supportsPrivacyFramework CCPA ⓘ
GDPR ⓘ
IAB TCF ⓘ
linked to: IAB
supportsProtocol OpenRTB ⓘ
supportsStandard IAB ad formats ⓘ
VAST ⓘ
VMAP ⓘ
VPAID ⓘ
targetUser app developers ⓘ
broadcasters ⓘ
digital media companies ⓘ
publishers ⓘ
website https://admanager.google.com ⓘ

How these facts were elicited

Referenced by (20)

Full triples — surface form annotated when it differs from this entity's canonical label.

DoubleClick → successor → Google Ad Manager ⓘ
DART for Publishers → integratedWith → DoubleClick Ad Exchange ⓘ
linked to: Google Ad Manager
DART for Publishers → successor → Google Ad Manager ⓘ
DART for Publishers → replacedBy → DoubleClick for Publishers ⓘ
linked to: Google Ad Manager
DART for Publishers → replacedBy → Google Ad Manager ⓘ
DART for Advertisers → integratedWith → DoubleClick Campaign Manager ⓘ
linked to: Google Ad Manager
DART for Advertisers → succeededBy → DoubleClick Campaign Manager ⓘ
linked to: Google Ad Manager
DCLK → associatedCompanyKeyProduct → DoubleClick ad serving platform ⓘ
linked to: Google Ad Manager
DCLK → associatedCompanyKeyProduct → DoubleClick Ad Exchange ⓘ
linked to: Google Ad Manager
Google Ad Manager → offersProductTier → Google Ad Manager for Small Business ⓘ
linked to: Google Ad Manager
Google Ad Manager → offersProductTier → Google Ad Manager 360 ⓘ
linked to: Google Ad Manager
Google Ad Manager → previouslyKnownAs → DoubleClick Ad Exchange ⓘ
linked to: Google Ad Manager
Jeff Dean → notableWork → Google ad serving system ⓘ
linked to: Google Ad Manager
DoubleClick Inc. → successor → Google Ad Manager ⓘ
Google AdSense → relatedTo → Google Ad Manager ⓘ
Google Ad Exchange → integratesWith → Google Ad Manager ⓘ
Google Ad Exchange → relatedTo → Google Ad Manager Ad Exchange component ⓘ
linked to: Google Ad Manager
DoubleClick Bid Manager → integratesWith → Google Ad Manager ⓘ
Google Mobile Ads SDK components → integratesWith → Google Ad Manager ⓘ
AdMob → integratesWith → Google Ad Manager ⓘ