DoubleClick
E2487
DoubleClick is a digital advertising technology company best known for its ad-serving and campaign management platforms that became a core part of Google’s online advertising business.
All labels observed (8)
| Label | Occurrences |
|---|---|
| DoubleClick canonical | 17 |
| DoubleClick for Publishers | 3 |
| DoubleClick Rich Media | 2 |
| DoubleClick Campaign Manager | 1 |
| DoubleClick Digital Marketing | 1 |
| DoubleClick Search | 1 |
| DoubleClick for Advertisers | 1 |
| DoubleClick platform | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T55502 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: DoubleClick Context triple: [Google, owns, DoubleClick]
-
A.
World Wide Web
The World Wide Web is a global system of interlinked hypertext documents and resources accessed via the internet, enabling users worldwide to browse, share, and interact with information through web browsers.
-
B.
Once Again
Once Again is John Legend's Grammy-winning second studio album, known for its soulful blend of R&B, pop, and neo-soul.
-
C.
DCA
DCA is the three-letter IATA airport code for Ronald Reagan Washington National Airport, the primary domestic airport serving Washington, D.C.
-
D.
Caps
Caps is the common nickname for the Washington Capitals, a professional ice hockey team based in Washington, D.C., that competes in the NHL.
-
E.
Green Monster
The Green Monster is the iconic, unusually tall left-field wall at Fenway Park, famous for dramatically influencing gameplay and home run hitting in Boston Red Sox baseball games.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: DoubleClick Target entity description: DoubleClick is a digital advertising technology company best known for its ad-serving and campaign management platforms that became a core part of Google’s online advertising business.
-
A.
World Wide Web
The World Wide Web is a global system of interlinked hypertext documents and resources accessed via the internet, enabling users worldwide to browse, share, and interact with information through web browsers.
-
B.
Once Again
Once Again is John Legend's Grammy-winning second studio album, known for its soulful blend of R&B, pop, and neo-soul.
-
C.
DCA
DCA is the three-letter IATA airport code for Ronald Reagan Washington National Airport, the primary domestic airport serving Washington, D.C.
-
D.
DOT
DOT is the commonly used acronym for the United States Department of Transportation, the federal agency responsible for national transportation policy and infrastructure.
-
E.
Caps
Caps is the common nickname for the Washington Capitals, a professional ice hockey team based in Washington, D.C., that competes in the NHL.
- F. None of above. chosen
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
ad serving technology company
ⓘ
online advertising company ⓘ subsidiary ⓘ |
| acquiredBy | Google ⓘ |
| acquisitionAnnounced | 2007-04-13 ⓘ |
| acquisitionCost | 3100000000 USD ⓘ |
| acquisitionDate | 2008-03-11 ⓘ |
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| fate | integrated into Google marketing platforms ⓘ |
| formerParentOrganization |
Alliance Data Systems
ⓘ
Hellman & Friedman ⓘ |
| foundedBy |
Dwight Merriman
ⓘ
Kevin O'Connor ⓘ Lars Jensen ⓘ |
| headquartersLocation |
New York
ⓘ
New York City ⓘ United States ⓘ
linked to:
United States of America
|
| inception | 1995 ⓘ |
| industry |
digital marketing
ⓘ
online advertising ⓘ |
| notableFor |
ad serving technology
ⓘ
campaign management tools ⓘ online display advertising infrastructure ⓘ |
| operatedIn | global ⓘ |
| parentOrganization |
Alphabet Inc.
ⓘ
Google ⓘ |
| product |
DART for Advertisers
ⓘ
DART for Publishers ⓘ DoubleClick Bid Manager ⓘ
linked to:
Google Marketing Platform
DoubleClick Campaign Manager ⓘ
linked to:
DoubleClick
DoubleClick Search ⓘ
linked to:
DoubleClick
DoubleClick for Publishers ⓘ
linked to:
DART for Publishers
|
| providedService |
ad optimization
ⓘ
ad targeting ⓘ ad trafficking ⓘ campaign reporting ⓘ |
| status | defunct as independent company ⓘ |
| stockExchangeListing | NASDAQ ⓘ |
| successor |
Display & Video 360
ⓘ
linked to:
Google Marketing Platform
Google Ad Manager ⓘ Google Marketing Platform ⓘ |
| technologyType |
ad server
ⓘ
real-time bidding platform ⓘ |
| tickerSymbol | DCLK ⓘ |
| usedBy |
ad agencies
ⓘ
advertisers ⓘ publishers ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: DoubleClick Description of subject: DoubleClick is a digital advertising technology company best known for its ad-serving and campaign management platforms that became a core part of Google’s online advertising business.
Referenced by (27)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: DoubleClick
linked to: DoubleClick
linked to: DoubleClick
linked to: DoubleClick
linked to: DoubleClick
linked to: DoubleClick
linked to: DoubleClick
linked to: DoubleClick
linked to: DoubleClick
subject linked to:
Laura Merriman
subject linked to:
Laura Merriman