DART for Publishers
E13784
DART for Publishers was an online ad-serving and management platform used by publishers to schedule, deliver, and track digital advertising across their websites.
All labels observed (2)
| Label | Occurrences |
|---|---|
| DoubleClick for Publishers | 3 |
| DART for Publishers canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T122995 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: DART for Publishers Context triple: [DoubleClick, product, DART for Publishers]
-
A.
Liveright Publishing Corporation
Liveright Publishing Corporation is an American publishing house, now an imprint of W. W. Norton & Company, known for releasing influential works of literary fiction and nonfiction.
-
B.
Locus Publications
Locus Publications is a prominent science fiction and fantasy publishing company best known for producing Locus Magazine and organizing the annual Locus Awards.
-
C.
DOI
DOI is the commonly used abbreviation for the United States Department of the Interior, the federal executive department responsible for managing the nation’s natural resources and public lands.
-
D.
Pan Books
Pan Books is a British publishing imprint known for producing popular fiction and classic titles, including major science fiction works.
-
E.
Metropolitan Books
Metropolitan Books is an American publishing imprint known for releasing influential and often politically engaged nonfiction works by prominent intellectuals and public thinkers.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: DART for Publishers Target entity description: DART for Publishers was an online ad-serving and management platform used by publishers to schedule, deliver, and track digital advertising across their websites.
-
A.
Liveright Publishing Corporation
Liveright Publishing Corporation is an American publishing house, now an imprint of W. W. Norton & Company, known for releasing influential works of literary fiction and nonfiction.
-
B.
Locus Publications
Locus Publications is a prominent science fiction and fantasy publishing company best known for producing Locus Magazine and organizing the annual Locus Awards.
-
C.
DOI
DOI is the commonly used abbreviation for the United States Department of the Interior, the federal executive department responsible for managing the nation’s natural resources and public lands.
-
D.
Pan Books
Pan Books is a British publishing imprint known for producing popular fiction and classic titles, including major science fiction works.
-
E.
Metropolitan Books
Metropolitan Books is an American publishing imprint known for releasing influential and often politically engaged nonfiction works by prominent intellectuals and public thinkers.
- F. None of above. chosen
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
ad serving system
ⓘ
online advertising platform ⓘ software as a service ⓘ |
| accessModel | subscription-based ⓘ |
| developedBy | DoubleClick ⓘ |
| domain |
digital marketing
ⓘ
online advertising technology ⓘ |
| feature |
ad scheduling
ⓘ
campaign pacing controls ⓘ creative rotation ⓘ detailed reporting ⓘ frequency capping ⓘ geo targeting ⓘ inventory forecasting ⓘ third party ad tag trafficking ⓘ |
| industry |
ad technology
ⓘ
online advertising ⓘ |
| integratedWith |
DoubleClick Ad Exchange
ⓘ
linked to:
Google Ad Manager
DoubleClick Rich Media ⓘ
linked to:
DoubleClick
DoubleClick for Advertisers ⓘ
linked to:
DART for Advertisers
|
| notableFor |
enterprise-level ad serving for publishers
ⓘ
integration into Google advertising stack ⓘ |
| operatedBy |
DoubleClick
ⓘ
Google ⓘ |
| operatingSystem | web-based, OS independent ⓘ |
| ownedBy |
DoubleClick
ⓘ
Google ⓘ |
| providedAs |
hosted service
ⓘ
web-based interface ⓘ |
| providedBy |
DoubleClick platform
ⓘ
linked to:
DoubleClick
|
| rebrandedAs |
DoubleClick for Publishers
ⓘ
linked to:
DoubleClick
|
| replacedBy |
DoubleClick for Publishers
ⓘ
linked to:
Google Ad Manager
Google Ad Manager ⓘ |
| status | discontinued ⓘ |
| successor |
DoubleClick for Publishers
ⓘ
linked to:
DoubleClick
Google Ad Manager ⓘ |
| supportsMedium |
display advertising
ⓘ
mobile web advertising ⓘ online video advertising ⓘ rich media advertising ⓘ |
| targetUser |
ad operations teams
ⓘ
online publishers ⓘ website owners ⓘ |
| useCase |
ad performance tracking
ⓘ
ad reporting ⓘ ad serving ⓘ ad targeting ⓘ ad trafficking ⓘ campaign management ⓘ inventory management ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: DART for Publishers Description of subject: DART for Publishers was an online ad-serving and management platform used by publishers to schedule, deliver, and track digital advertising across their websites.
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: DART for Publishers
linked to: DART for Publishers
linked to: DART for Publishers