DFA

E72303

DFA is an online advertising management and ad-serving platform originally developed by DoubleClick and later integrated into Google's marketing and ad technology stack.

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DFA canonical 1

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Statements (48)

Predicate Object
instanceOf ad management platform
ad-serving platform
online advertising platform
abbreviationOf DoubleClick for Advertisers
acquiredThrough Google acquisition of DoubleClick
linked to: DoubleClick Inc.
category ad server
online advertising management software
componentOf Google Marketing Platform
Google marketing and ad technology stack
developer DoubleClick
Google
fullName DoubleClick for Advertisers
linked to: DoubleClick
function ad reporting
ad serving
ad trafficking
campaign management
industry digital marketing
online advertising
integratesWith DoubleClick Bid Manager
DoubleClick for Publishers
linked to: DoubleClick Inc.

Google Analytics
linked to: Google Analytics 4
laterOwner Google
originalDeveloper DoubleClick
ownedBy Google
platformType software as a service
web-based platform
predecessorOf DoubleClick Campaign Manager
rebrandedAs DoubleClick Campaign Manager
status legacy product
successor Campaign Manager 360
DoubleClick Campaign Manager
supports audience targeting
creative rotation
cross-site tracking
display advertising
frequency capping
mobile advertising
rich media advertising
third-party ad serving
video advertising
targetUser advertisers
agencies
media buyers
usedFor conversion tracking
generating ad performance reports
serving ads to websites
tracking ad clicks
tracking ad impressions

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