VMAP

E84601

VMAP (Video Multiple Ad Playlist) is an IAB standard XML format that defines how and when video ads should be inserted into video content.

AI illustration

How this image was made

AI-generated illustration of VMAP

This AI-generated illustration was produced by black-forest-labs/FLUX.2-dev (1024x1024) from a prompt written by openai/gpt-oss-120b from the entity's label + description.

Prompt

Generate an image of VMAP (VMAP (Video Multiple Ad Playlist) is an IAB standard XML format that defines how and when video ads should be inserted into video content.)

All labels observed (1)

Label Occurrences
VMAP canonical 4

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf IAB standard ⓘ
XML-based ad playlist format ⓘ
advertising technology standard ⓘ
abbreviationFor Video Multiple Ad Playlist ⓘ
benefit enables consistent ad break definition across players and platforms ⓘ
separates content playback logic from ad scheduling logic ⓘ
supports complex ad podding and break structures ⓘ
category online advertising standard ⓘ
video advertising protocol ⓘ
componentElement AdBreak ⓘ
AdSource ⓘ
Extensions ⓘ
TrackingEvents ⓘ
dataModel XML schema for ad breaks and ad sources ⓘ
definedBy Interactive Advertising Bureau ⓘ
domain digital video advertising ⓘ
fileFormat XML ⓘ
fullName Video Multiple Ad Playlist ⓘ
governingBody IAB Tech Lab ⓘ
industry online advertising ⓘ
streaming media ⓘ
interoperabilityWith VAST-compliant ad servers ⓘ
publisher Interactive Advertising Bureau ⓘ
purpose to communicate ad scheduling information between ad servers and video players ⓘ
to define how and when video ads are inserted into video content ⓘ
to describe ad breaks in video content ⓘ
relatedStandard Digital Video Ad Serving Template ⓘ
VAST ⓘ
relationshipToVAST wraps or references VAST ad responses for each ad break ⓘ
scope describes ad breaks for a single piece of video content ⓘ
standardType ad playlist specification ⓘ
video ad scheduling specification ⓘ
status widely adopted in the digital video advertising industry ⓘ
supports mid-roll ad breaks ⓘ
multiple ad breaks in a single video asset ⓘ
position-based ad breaks ⓘ
post-roll ad breaks ⓘ
pre-roll ad breaks ⓘ
time-offset based ad breaks ⓘ
usedBy OTT platforms ⓘ
ad servers ⓘ
connected TV applications ⓘ
publishers of long-form video content ⓘ
video players ⓘ
usedFor client-side ad insertion ⓘ
defining ad breaks in long-form video ⓘ
server-side ad insertion ⓘ
video ad insertion ⓘ

How these facts were elicited

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.