VAST

E84600

VAST (Video Ad Serving Template) is an industry-standard XML-based specification that defines how video ads are served and tracked across different video players and ad servers.

AI illustration

How this image was made

AI-generated illustration of VAST

This AI-generated illustration was produced by black-forest-labs/FLUX.2-dev (1024x1024) from a prompt written by openai/gpt-oss-120b from the entity's label + description.

Prompt

Generate an image of VAST (VAST (Video Ad Serving Template) is an industry-standard XML-based specification that defines how video ads are served and tracked across different video players and ad servers.)

All labels observed (11)

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf IAB standard ⓘ
digital advertising specification ⓘ
abbreviationFor Video Ad Serving Template ⓘ
appliesTo OTT and CTV environments ⓘ
ad servers ⓘ
mobile video apps ⓘ
video players ⓘ
defines XML schema for video ad responses ⓘ
metadata for video ad creatives ⓘ
standard tracking event URLs ⓘ
domain digital advertising ⓘ
online video advertising ⓘ
formatType XML-based specification ⓘ
fullName Video Ad Serving Template ⓘ
goal ensure interoperability between different video players and ad servers ⓘ
reduce custom integrations for video ad delivery ⓘ
introducedFeature VAST 2.0 added support for companion ads ⓘ
linked to: VAST

VAST 3.0 improved tracking and introduced ad pods ⓘ
linked to: VAST

VAST 4.0 enhanced support for server-side ad insertion ⓘ
VAST 4.1 refined verification and viewability support ⓘ
VAST 4.2 clarified mezzanine file handling ⓘ
VAST 4.3 added minor clarifications and updates ⓘ
maintainedBy IAB Tech Lab ⓘ
Interactive Advertising Bureau ⓘ
primaryPurpose define how video ads are served ⓘ
define how video ads are tracked ⓘ
relatedStandard SIMID ⓘ
VMAP ⓘ
VPAID ⓘ
supports ad pods ⓘ
click tracking ⓘ
error tracking ⓘ
impression tracking ⓘ
mezzanine files for high-quality video ⓘ
quartile tracking ⓘ
server-side ad insertion workflows ⓘ
skippable video ads ⓘ
viewability measurement hooks ⓘ
usedFor communication between ad servers and video players ⓘ
serving companion ads ⓘ
serving linear video ads ⓘ
serving non-linear video ads ⓘ
standardizing video ad delivery ⓘ
standardizing video ad tracking ⓘ
version VAST 1.0 ⓘ
linked to: VAST

VAST 2.0 ⓘ
linked to: VAST

VAST 3.0 ⓘ
linked to: VAST

VAST 4.0 ⓘ
linked to: VAST

VAST 4.1 ⓘ
linked to: VAST

VAST 4.2 ⓘ
linked to: VAST

VAST 4.3 ⓘ
linked to: VAST

How these facts were elicited

Referenced by (24)

Full triples — surface form annotated when it differs from this entity's canonical label.

OpenRTB → relatedStandard → VAST ⓘ
VAST → version → VAST 1.0 ⓘ
linked to: VAST
VAST → version → VAST 2.0 ⓘ
linked to: VAST
VAST → version → VAST 3.0 ⓘ
linked to: VAST
VAST → version → VAST 4.0 ⓘ
linked to: VAST
VAST → version → VAST 4.1 ⓘ
linked to: VAST
VAST → version → VAST 4.2 ⓘ
linked to: VAST
VAST → version → VAST 4.3 ⓘ
linked to: VAST
VAST → introducedFeature → VAST 2.0 added support for companion ads ⓘ
linked to: VAST
VAST → introducedFeature → VAST 3.0 improved tracking and introduced ad pods ⓘ
linked to: VAST
VMAP → relatedStandard → VAST ⓘ
VPAID → relatedTo → VAST ⓘ
Video Ad Serving Template → version → VAST 1.0 ⓘ
linked to: VAST
Video Ad Serving Template → version → VAST 2.0 ⓘ
linked to: VAST
Video Ad Serving Template → version → VAST 3.0 ⓘ
linked to: VAST
Video Ad Serving Template → version → VAST 4.0 ⓘ
linked to: VAST
Video Ad Serving Template → version → VAST 4.1 ⓘ
linked to: VAST
Video Ad Serving Template → version → VAST 4.2 ⓘ
linked to: VAST
Video Ad Serving Template → version → VAST 4.3 ⓘ
linked to: VAST
SIMID → relatedTo → VAST ⓘ
Video Multiple Ad Playlist → relationship → VMAP is complementary to VAST ⓘ
linked to: VAST