VPAID
E409740
VPAID (Video Player-Ad Interface Definition) is an IAB standard that defines a common interface between video players and ad units to enable interactive and trackable video advertising.
All labels observed (3)
| Label | Occurrences |
|---|---|
| VPAID canonical | 6 |
| Video Player-Ad Interface Definition | 2 |
| VPAID 1.0 | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T4051713 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: VPAID Context triple: [OpenRTB, relatedStandard, VPAID]
-
A.
MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
-
B.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
C.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
D.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
E.
TVC
TVC is the IATA airport code for Cherry Capital Airport serving Traverse City, Michigan, in the United States.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: VPAID Target entity description: VPAID (Video Player-Ad Interface Definition) is an IAB standard that defines a common interface between video players and ad units to enable interactive and trackable video advertising.
-
A.
MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
-
B.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
C.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
D.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
E.
TVC
TVC is the IATA airport code for Cherry Capital Airport serving Traverse City, Michigan, in the United States.
- F. None of above. chosen
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
IAB standard
ⓘ
advertising technology standard ⓘ |
| abbreviationFor |
Video Player-Ad Interface Definition
ⓘ
linked to:
VPAID
|
| benefit |
consistent measurement of user interactions
ⓘ
interoperability between different video players and ad units ⓘ support for complex interactive creatives ⓘ |
| category |
ad serving specification
ⓘ
video advertising specification ⓘ |
| definedBy | Interactive Advertising Bureau ⓘ |
| defines |
callbacks for ad interaction tracking
ⓘ
methods for communication between ad and player ⓘ standard events for video ad lifecycle ⓘ |
| domain |
digital advertising
ⓘ
online video advertising ⓘ |
| enables |
event tracking for video ads
ⓘ
interaction between video player and ad unit ⓘ measurement of ad interactions ⓘ rich media video ads ⓘ |
| fullName |
Video Player-Ad Interface Definition
ⓘ
linked to:
VPAID
|
| hasVersion |
VPAID 1.0
ⓘ
linked to:
VPAID
VPAID 2.0 ⓘ |
| introduced | around 2009 ⓘ |
| limitation |
limited support on some mobile environments
ⓘ
security and performance concerns with executable code in the player ⓘ |
| publisher | Interactive Advertising Bureau ⓘ |
| purpose |
to define a common interface between video players and ad units
ⓘ
to enable interactive video advertising ⓘ to enable trackable video advertising ⓘ |
| relatedTo | VAST ⓘ |
| replacedBy |
OMID
ⓘ
linked to:
Omid
SIMID ⓘ |
| standardizedBy |
IAB Digital Video Committee
ⓘ
linked to:
IAB Tech Lab
|
| status | legacy standard in IAB video advertising specifications ⓘ |
| supports |
ad completion events
ⓘ
ad start events ⓘ click-through tracking ⓘ interactive video ad experiences ⓘ pause and resume events ⓘ skippable ad behavior ⓘ viewability-related events ⓘ volume change events ⓘ |
| technologyStack | originally based on browser-executed code such as JavaScript or Flash ⓘ |
| usedIn |
ad networks
ⓘ
ad servers ⓘ programmatic video advertising ⓘ web video players ⓘ |
| usedWith | VAST ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: VPAID Description of subject: VPAID (Video Player-Ad Interface Definition) is an IAB standard that defines a common interface between video players and ad units to enable interactive and trackable video advertising.
Referenced by (9)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: VPAID
linked to: VPAID