IAB Tech Lab
E409739
IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.
All labels observed (4)
| Label | Occurrences |
|---|---|
| IAB Tech Lab canonical | 5 |
| IAB Digital Video Committee | 1 |
| IAB Technology Laboratory | 1 |
| Open Measurement SDK | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T4051694 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: IAB Tech Lab Context triple: [OpenRTB, associatedWith, IAB Tech Lab]
-
A.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
B.
Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
C.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
D.
Alexa Internet
Alexa Internet was a web traffic analysis and ranking company best known for providing website popularity metrics and analytics services before its shutdown in 2022.
-
E.
Talpa Media
Talpa Media is a Dutch television production company best known for creating international reality and talent show formats such as "The Voice."
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: IAB Tech Lab Target entity description: IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.
-
A.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
B.
Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
C.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
D.
Alexa Internet
Alexa Internet was a web traffic analysis and ranking company best known for providing website popularity metrics and analytics services before its shutdown in 2022.
-
E.
Talpa Media
Talpa Media is a Dutch television production company best known for creating international reality and talent show formats such as "The Voice."
- F. None of above. chosen
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
industry association
ⓘ
nonprofit organization ⓘ standards organization ⓘ |
| alsoKnownAs |
IAB Technology Laboratory
ⓘ
linked to:
IAB Tech Lab
|
| collaboratesWith |
ad tech companies
ⓘ
advertisers ⓘ agencies ⓘ measurement vendors ⓘ publishers ⓘ |
| country |
United States
ⓘ
linked to:
United States of America
|
| developsStandard |
Audience Taxonomy
ⓘ
linked to:
Library of Congress Demographic Group Terms
Content Taxonomy ⓘ Open Measurement SDK ⓘ
linked to:
IAB Tech Lab
OpenRTB ⓘ Transparency and Consent Framework ⓘ
linked to:
IAB Transparency and Consent Framework
VAST ⓘ VMAP ⓘ VPAID ⓘ ads.txt ⓘ app-ads.txt ⓘ sellers.json ⓘ |
| field |
ad technology
ⓘ
digital media ⓘ programmatic advertising ⓘ |
| focusArea |
brand safety
ⓘ
fraud detection ⓘ identity and addressability ⓘ measurement ⓘ privacy and data protection ⓘ supply chain transparency ⓘ viewability ⓘ |
| foundedBy | Interactive Advertising Bureau ⓘ |
| fullName |
Interactive Advertising Bureau Technology Laboratory
ⓘ
linked to:
Interactive Advertising Bureau
|
| governance | member-driven ⓘ |
| headquartersLocation | New York City ⓘ |
| industry |
digital advertising
ⓘ
marketing technology ⓘ online advertising ⓘ |
| nonProfitStatus | nonprofit ⓘ |
| parentOrganization | Interactive Advertising Bureau ⓘ |
| purpose |
combat ad fraud
ⓘ
develop technical standards for digital advertising ⓘ enable privacy-compliant advertising ⓘ improve advertising transparency ⓘ improve efficiency of digital advertising ⓘ support growth of digital advertising ecosystem ⓘ |
| regionServed | worldwide ⓘ |
| scope | global ⓘ |
| website | https://iabtechlab.com ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: IAB Tech Lab Description of subject: IAB Tech Lab is a global industry body that develops technical standards and solutions to support and improve digital advertising.
Referenced by (8)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: IAB Tech Lab
linked to: IAB Tech Lab
linked to: IAB Tech Lab