IAB Transparency and Consent Framework

E409742

The IAB Transparency and Consent Framework is an industry standard that enables publishers, advertisers, and ad tech vendors to collect, manage, and signal user consent and privacy preferences for digital advertising in compliance with regulations like the GDPR.

All labels observed (3)

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf digital advertising standard ⓘ
industry standard ⓘ
privacy and consent framework ⓘ
appliesTo ad tech vendors ⓘ
advertisers ⓘ
digital advertising ⓘ
online publishers ⓘ
component Consent Management Platform ⓘ
Global Vendor List ⓘ
TC String ⓘ
dataFormat TCF string ⓘ
encoded consent string ⓘ
defines legal bases for processing ⓘ
standardized features for data processing ⓘ
standardized purposes for data processing ⓘ
developedBy IAB Europe ⓘ
Interactive Advertising Bureau ⓘ
enables measurement and analytics based on consent ⓘ
personalized advertising based on consent ⓘ
standardized signaling of consent to vendors ⓘ
storage and access of information on a device based on consent ⓘ
goal help publishers demonstrate legal basis for data processing ⓘ
increase transparency in programmatic advertising ⓘ
standardize consent signaling across the ad ecosystem ⓘ
introduced 2018 ⓘ
purpose collect user consent ⓘ
manage privacy preferences ⓘ
manage user consent ⓘ
signal user consent ⓘ
support compliance with data protection law ⓘ
region European Union ⓘ
regulatoryContext General Data Protection Regulation ⓘ
linked to: GDPR

ePrivacy Directive ⓘ
shortName IAB TCF ⓘ
supports granular user choices ⓘ
per-purpose consent ⓘ
per-vendor consent ⓘ
updated 2019 ⓘ
2020 ⓘ
2023 ⓘ
usedBy Consent Management Platforms ⓘ
ad exchanges ⓘ
data management platforms ⓘ
demand-side platforms ⓘ
supply-side platforms ⓘ
version TCF v1.0 ⓘ
TCF v2.0 ⓘ
TCF v2.1 ⓘ
TCF v2.2 ⓘ

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

OpenRTB → relatedStandard → IAB Transparency and Consent Framework ⓘ
IAB Tech Lab → developsStandard → Transparency and Consent Framework ⓘ
linked to: IAB Transparency and Consent Framework
IAB Transparency and Consent Framework → shortName → IAB TCF ⓘ
linked to: IAB Transparency and Consent Framework