Video Multiple Ad Playlist

E409746

Video Multiple Ad Playlist (VMAP) is an IAB standard XML format that defines how and when multiple video ads should be inserted into video content.

All labels observed (1)

Label Occurrences
Video Multiple Ad Playlist canonical 2

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf IAB specification ⓘ
XML-based ad playlist format ⓘ
digital advertising standard ⓘ
abbreviation VMAP ⓘ
attribute breakId attribute on AdBreak ⓘ
breakType attribute on AdBreak ⓘ
timeOffset attribute on AdBreak ⓘ
breakTypeValues display ⓘ
linear ⓘ
nonlinear ⓘ
category online advertising technology ⓘ
video ad serving protocol ⓘ
definedBy IAB ⓘ
Interactive Advertising Bureau ⓘ
distinctionFrom VMAP describes ad break structure, VAST describes individual ads ⓘ
domain digital video advertising ⓘ
video ad insertion ⓘ
element <vmap:AdBreak> element ⓘ
<vmap:AdSource> element ⓘ
<vmap:Extensions> element ⓘ
<vmap:TrackingEvents> element ⓘ
<vmap:VMAP> root element ⓘ
enables consistent ad break behavior across players ⓘ
publisher control over ad break scheduling ⓘ
separation of content playback logic from ad decisioning ⓘ
formatType XML ⓘ
fullName Video Multiple Ad Playlist ⓘ
purpose to define how multiple video ads are inserted into video content ⓘ
to describe when video ads should be played in a video stream ⓘ
to provide a standardized structure for video ad breaks ⓘ
relationship VMAP is complementary to VAST ⓘ
linked to: VAST
scope client-side ad scheduling ⓘ
specifies constraints for ad breaks ⓘ
number of ad breaks in a video ⓘ
position of ad breaks relative to content ⓘ
timing of ad breaks ⓘ
standardizedBy IAB Digital Video Technical Standards ⓘ
supports mid-roll ad breaks ⓘ
multiple ad breaks in a single video asset ⓘ
post-roll ad breaks ⓘ
pre-roll ad breaks ⓘ
timeOffsetValues end ⓘ
hh:mm:ss.mmm format ⓘ
percentage format ⓘ
start ⓘ
usedIn connected TV environments ⓘ
over-the-top video services ⓘ
web-based video players ⓘ
usedWith VAST ⓘ
ad servers ⓘ
video players ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

VMAP → fullName → Video Multiple Ad Playlist ⓘ
VMAP → abbreviationFor → Video Multiple Ad Playlist ⓘ