Google Ad Exchange

E84598

ad exchange programmatic advertising platform real-time bidding marketplace

Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.

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All labels observed (4)

Label	Occurrences
DoubleClick Ad Exchange	2
AdX	1
Google Ad Exchange canonical	1
Google AdX	1

How this entity was disambiguated

This entity first appeared as the object of triple T712867 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: Google Ad Exchange
Context triple: [Google Ad Manager, integratesWith, Google Ad Exchange]

A. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
B. Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
C. Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
D. DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
E. IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: Google Ad Exchange
Target entity description: Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.

A. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
B. Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
C. Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
D. DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
E. IAB
The IAB (Internet Architecture Board) is a committee of the Internet Engineering Task Force responsible for overseeing the technical and architectural development of the Internet.
F. None of above. chosen

Statements (56)

Predicate	Object
instanceOf	ad exchange ⓘ programmatic advertising platform ⓘ real-time bidding marketplace ⓘ
alsoKnownAs	AdX ⓘ linked to: Google Ad Exchange Google AdX ⓘ linked to: Google Ad Exchange
feature	floor price controls ⓘ open auction ⓘ preferred deals ⓘ private auctions ⓘ programmatic guaranteed deals ⓘ
formerName	DoubleClick Ad Exchange ⓘ linked to: Google Ad Exchange
geographicScope	global ⓘ
industry	digital marketing ⓘ online advertising ⓘ
integratesWith	Google Ad Manager ⓘ Google Ads ⓘ third-party demand-side platforms ⓘ
operator	Google ⓘ
ownedBy	Google LLC ⓘ linked to: Google
parentOrganization	Alphabet Inc. ⓘ Google ⓘ
partOf	Google Ads ecosystem ⓘ linked to: Google Marketing Platform Google Marketing Platform ⓘ
providesToAdvertiser	audience targeting ⓘ brand-safe inventory controls ⓘ real-time inventory access ⓘ
providesToPublisher	dynamic allocation of impressions ⓘ inventory monetization ⓘ yield optimization ⓘ
regulates	ad quality standards ⓘ brand safety policies ⓘ malvertising protection ⓘ
relatedTo	DoubleClick for Publishers ⓘ linked to: DoubleClick Inc. Google Ad Manager Ad Exchange component ⓘ linked to: Google Ad Manager
supportsAdFormat	display advertising ⓘ in-app advertising ⓘ mobile advertising ⓘ native ads ⓘ rich media ads ⓘ video advertising ⓘ
supportsDeviceType	desktop ⓘ mobile app ⓘ mobile web ⓘ
supportsTransactionType	CPM ⓘ auction-based pricing model ⓘ viewable CPM ⓘ
targetUser	ad networks ⓘ advertisers ⓘ agency trading desks ⓘ demand-side platforms ⓘ publishers ⓘ
usesProtocol	OpenRTB ⓘ
usesTechnology	auction-based pricing ⓘ header bidding integrations ⓘ programmatic advertising ⓘ real-time bidding ⓘ

How these facts were elicited

Referenced by (5)

Full triples — surface form annotated when it differs from this entity's canonical label.

Google Ad Manager → integratesWith → Google Ad Exchange ⓘ

DoubleClick Inc. → product → DoubleClick Ad Exchange ⓘ

linked to: Google Ad Exchange

Google Ad Exchange → formerName → DoubleClick Ad Exchange ⓘ

linked to: Google Ad Exchange

Google Ad Exchange → alsoKnownAs → Google AdX ⓘ

linked to: Google Ad Exchange

Google Ad Exchange → alsoKnownAs → AdX ⓘ

linked to: Google Ad Exchange

All labels observed (4)

How this entity was disambiguated Show

Statements (56)

How these facts were elicited Show

Referenced by (5)

How this entity was disambiguated

How these facts were elicited