Xandr
E84604
Advertising technology company
Demand-side platform
Programmatic advertising platform
Supply-side platform
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
All labels observed (2)
How this entity was disambiguated
This entity first appeared as the object of triple T712935 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Xandr Context triple: [Google Ad Manager, competesWith, Xandr]
-
A.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
B.
DoubleClick Inc.
DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
-
C.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
D.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
E.
Groupe ADP
Groupe ADP is a major French airport management company that owns and operates the Paris-area airports and provides aviation and related services worldwide.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Xandr Target entity description: Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
A.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
B.
DoubleClick Inc.
DoubleClick Inc. was a pioneering online advertising company best known for its ad-serving technology and data-driven targeting, later acquired by Google to strengthen its digital advertising platform.
-
C.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
D.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
E.
Groupe ADP
Groupe ADP is a major French airport management company that owns and operates the Paris-area airports and provides aviation and related services worldwide.
- F. None of above. chosen
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
Advertising technology company
ⓘ
Demand-side platform ⓘ Programmatic advertising platform ⓘ Supply-side platform ⓘ |
| acquiredBy | Microsoft ⓘ |
| acquisitionAnnouncedByMicrosoftOn | 2021-12-21 ⓘ |
| acquisitionCompletedByMicrosoftInYear | 2022 ⓘ |
| country |
United States
ⓘ
linked to:
United States of America
|
| focusesOn |
Data-driven advertising
ⓘ
Multi-channel campaign management ⓘ Programmatic media trading ⓘ |
| formerName |
AppNexus
ⓘ
linked to:
Xandr
|
| foundedAs |
AppNexus
ⓘ
linked to:
Xandr
|
| foundedIn | New York City ⓘ |
| foundedInYear | 2007 ⓘ |
| headquartersLocation |
New York
ⓘ
New York City ⓘ |
| industry |
Advertising technology
ⓘ
Digital advertising ⓘ Marketing analytics ⓘ |
| offers |
Ad marketplace
ⓘ
Campaign optimization tools ⓘ Cross-channel advertising solutions ⓘ Data-driven targeting ⓘ Programmatic ad buying tools ⓘ Programmatic ad selling tools ⓘ Real-time bidding ⓘ |
| ownedBy | Microsoft ⓘ |
| parentCompany | Microsoft ⓘ |
| partOf | Microsoft Advertising ⓘ |
| previousParentCompany | AT&T ⓘ |
| provides |
Advertising analytics
ⓘ
Audience insights ⓘ Buyer workflow tools ⓘ Inventory management ⓘ Publisher monetization solutions ⓘ Seller workflow tools ⓘ Yield optimization ⓘ |
| supportsChannel |
Connected TV advertising
ⓘ
Digital audio advertising ⓘ Display advertising ⓘ Mobile advertising ⓘ Online video advertising ⓘ |
| targetCustomers |
Advertisers
ⓘ
Agencies ⓘ Media owners ⓘ Publishers ⓘ |
| usesTechnology |
Machine learning for optimization
ⓘ
Real-time bidding ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Xandr Description of subject: Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: Xandr