Microsoft Advertising

E409748

Microsoft product display advertising platform online advertising platform programmatic advertising platform search advertising platform

Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.

Try in SPARQL Jump to: Surface forms Disambiguation Statements Elicitation Referenced by

All labels observed (6)

Label	Occurrences
Bing Ads	1
Microsoft Advertising canonical	1
Microsoft Advertising & Online Services	1
Microsoft Advertising APIs	1
Microsoft Audience Network	1
Microsoft adCenter	1

How this entity was disambiguated

This entity first appeared as the object of triple T4051977 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: Microsoft Advertising
Context triple: [Xandr, partOf, Microsoft Advertising]

A. Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
B. Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
C. Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
D. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
E. AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: Microsoft Advertising
Target entity description: Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.

A. Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
B. Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
C. Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
D. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
E. AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
F. None of above. chosen

Statements (59)

Predicate	Object
instanceOf	Microsoft product ⓘ display advertising platform ⓘ online advertising platform ⓘ programmatic advertising platform ⓘ search advertising platform ⓘ
availableIn	multiple countries worldwide ⓘ
businessModel	cost-per-thousand-impressions ⓘ pay-per-click ⓘ
competitor	Amazon Ads ⓘ Google Ads ⓘ Meta Ads ⓘ
developer	Microsoft ⓘ
feature	API access ⓘ audience targeting ⓘ bid management tools ⓘ conversion tracking ⓘ demographic targeting ⓘ device targeting ⓘ geographic targeting ⓘ keyword targeting ⓘ reporting and analytics ⓘ
formerName	Bing Ads ⓘ linked to: Microsoft Advertising Microsoft adCenter ⓘ linked to: Microsoft Advertising
integratesWith	LinkedIn profile targeting ⓘ MSN ⓘ Microsoft Audience Network ⓘ linked to: Microsoft Advertising Microsoft Edge ⓘ Microsoft Search Network ⓘ linked to: Bing Outlook.com ⓘ linked to: Outlook Windows search results ⓘ Xbox properties ⓘ third-party publisher sites ⓘ
language	English ⓘ
offersService	audience targeting ⓘ display advertising ⓘ native advertising ⓘ programmatic ad buying ⓘ remarketing ⓘ search advertising ⓘ shopping ads ⓘ
operatedBy	Microsoft ⓘ
ownedBy	Microsoft ⓘ
partOf	Microsoft Advertising & Online Services ⓘ linked to: Microsoft Advertising
primaryAdFormat	display banners ⓘ native ads ⓘ pay-per-click text ads ⓘ product listing ads ⓘ
supportsChannel	display ⓘ native ⓘ search ⓘ shopping ⓘ video ⓘ
supportsPlatform	mobile ⓘ tablet ⓘ web ⓘ
targetUser	advertisers ⓘ agencies ⓘ large enterprises ⓘ small and medium businesses ⓘ

How these facts were elicited