Make Do and Mend campaign

E98645

The Make Do and Mend campaign was a British World War II initiative encouraging civilians, especially women, to repair, reuse, and creatively adapt clothing and household items to cope with rationing and material shortages.

AI illustration

How this image was made

AI-generated illustration of Make Do and Mend campaign

This AI-generated illustration was produced by black-forest-labs/FLUX.2-dev (1024x1024) from a prompt written by openai/gpt-oss-120b from the entity's label + description.

Prompt

Generate an image of the Make Do and Mend campaign (The Make Do and Mend campaign was a British World War II initiative encouraging civilians, especially women, to repair, reuse, and creatively adapt clothing and household items to cope with rationing and material shortages.)

All labels observed (2)

Label Occurrences
Make Do and Mend 1
Make Do and Mend campaign canonical 1

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf World War II propaganda campaign ⓘ
home front campaign ⓘ
public information campaign ⓘ
aimsTo conserve raw materials for the war effort ⓘ
encourage repair of clothing ⓘ
help civilians cope with rationing ⓘ
reduce demand for new clothes ⓘ
appliesTo British civilians ⓘ
country United Kingdom ⓘ
culturalLegacy influenced later sustainability discourses ⓘ
symbol of wartime thrift in Britain ⓘ
educationalMaterial advice on turning old clothes into new items ⓘ
guides on darning and patching ⓘ
patterns for re‑cutting garments ⓘ
encourages creative adaptation of clothing ⓘ
extending the life of garments ⓘ
sharing sewing skills ⓘ
focusesOn women ⓘ
hasEffect increased public awareness of textile conservation ⓘ
reinforced frugality norms ⓘ
historicalPeriod 1940s ⓘ
ideology wartime austerity ⓘ
language English ⓘ
mainSubject clothing repair ⓘ
household thrift ⓘ
recycling of textiles ⓘ
reuse of materials ⓘ
motto Use it up, wear it out, make it do ⓘ
organisedBy Ministry of Information ⓘ
partOf British home front policy ⓘ
promotedBy British government ⓘ
linked to: UK government
reasonFor coping with clothing rationing ⓘ
coping with material shortages ⓘ
relatedTo Dig for Victory campaign ⓘ
Utility clothing scheme ⓘ
clothing rationing in the United Kingdom ⓘ
slogan Make Do and Mend ⓘ
startTime 1943 ⓘ
supportedBy Board of Trade ⓘ
targetAudience home dressmakers ⓘ
housewives ⓘ
temporalContext Second World War ⓘ
linked to: World War II
uses booklets ⓘ
leaflets ⓘ
posters ⓘ
public talks ⓘ
radio broadcasts ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

British home front during World War II → hasPart → Make Do and Mend campaign ⓘ
Make Do and Mend campaign → slogan → Make Do and Mend ⓘ
linked to: Make Do and Mend campaign