AdWords API

E363402

Google product advertising API software library web service API

The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.

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All labels observed (7)

Label	Occurrences
Google Ads API	3
AdGroupAdService	1
AdGroupCriterionService	1
AdGroupService	1
AdWords API canonical	1
ConversionTrackerService	1
Google AdWords API	1

How this entity was disambiguated

This entity first appeared as the object of triple T3473302 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: AdWords API
Context triple: [Google Ads, replacedAPI, AdWords API]

A. Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
B. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
C. Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
D. Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
E. Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: AdWords API
Target entity description: The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.

A. Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
B. Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
C. Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
D. Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
E. Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
F. None of above. chosen

Statements (51)

Predicate	Object
instanceOf	Google product ⓘ advertising API ⓘ software library ⓘ web service API ⓘ
accessMethod	SOAP ⓘ
accessRequires	Google Ads account ⓘ developer token ⓘ
authenticationMethod	OAuth 2.0 ⓘ
deprecationAnnouncedBy	Google ⓘ
developer	Google ⓘ
domain	display advertising ⓘ online advertising ⓘ search advertising ⓘ
formerlyKnownAs	Google AdWords API ⓘ linked to: AdWords API
hasComponent	AdGroupAdService ⓘ linked to: AdWords API AdGroupCriterionService ⓘ linked to: AdWords API AdGroupService ⓘ linked to: AdWords API BudgetService ⓘ CampaignService ⓘ ConversionTrackerService ⓘ linked to: AdWords API CustomerService ⓘ ReportDefinitionService ⓘ
migrationTarget	Google Ads API ⓘ linked to: AdWords API
operatesOn	Google Ads accounts ⓘ Google Ads ad groups ⓘ Google Ads ads ⓘ linked to: Google Ads Google Ads campaigns ⓘ linked to: Google Ads Google Ads keywords ⓘ
providedBy	Google Ads ⓘ
replacedBy	Google Ads API ⓘ linked to: AdWords API
status	deprecated ⓘ sunset ⓘ
supports	ad creative management ⓘ ad group management ⓘ bidding strategy management ⓘ budget management ⓘ campaign management ⓘ conversion tracking configuration ⓘ keyword management ⓘ reporting services ⓘ
supportsLanguage	C# ⓘ Java ⓘ PHP ⓘ Perl ⓘ Python ⓘ Ruby ⓘ
usedFor	automating Google Ads account management ⓘ bulk campaign operations ⓘ managing Google Ads campaigns programmatically ⓘ optimizing Google Ads campaigns at scale ⓘ reporting on Google Ads performance ⓘ

How these facts were elicited

Referenced by (9)

Full triples — surface form annotated when it differs from this entity's canonical label.

Google Ads → replacedAPI → AdWords API ⓘ

Google APIs → includes → Google Ads API ⓘ

linked to: AdWords API

AdWords API → formerlyKnownAs → Google AdWords API ⓘ

linked to: AdWords API

AdWords API → replacedBy → Google Ads API ⓘ

linked to: AdWords API

AdWords API → hasComponent → AdGroupService ⓘ

linked to: AdWords API

AdWords API → hasComponent → AdGroupAdService ⓘ

linked to: AdWords API

AdWords API → hasComponent → AdGroupCriterionService ⓘ

linked to: AdWords API

AdWords API → hasComponent → ConversionTrackerService ⓘ

linked to: AdWords API

AdWords API → migrationTarget → Google Ads API ⓘ

linked to: AdWords API

All labels observed (7)

How this entity was disambiguated Show

Statements (51)

How these facts were elicited Show

Referenced by (9)

How this entity was disambiguated

How these facts were elicited