Ofcom Broadcasting Code on the Scheduling of Television Advertising

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The Ofcom Broadcasting Code on the Scheduling of Television Advertising is a UK regulatory framework that sets detailed rules on when and how often television advertisements may be shown to ensure viewer protection and fair competition.

All labels observed (2)

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf United Kingdom statutory code of practice ⓘ
broadcasting regulation ⓘ
television advertising regulation ⓘ
appliesTo television broadcasters in the United Kingdom ⓘ
basedOn UK communications legislation ⓘ
bindingOn licensed television services regulated by Ofcom ⓘ
country United Kingdom ⓘ
covers distribution of advertising within and between programmes ⓘ
maximum amount of advertising per clock hour ⓘ
rules on advertising breaks in programmes ⓘ
rules on self-promotion spots by broadcasters ⓘ
rules on sponsorship announcements in relation to advertising minutage ⓘ
rules on teleshopping windows ⓘ
rules on the scheduling of advertising around children’s programmes ⓘ
rules on the scheduling of advertising around documentaries ⓘ
rules on the scheduling of advertising around feature films and made-for-TV films ⓘ
rules on the scheduling of advertising around news programmes ⓘ
rules on the scheduling of advertising around religious programmes ⓘ
rules on the scheduling of advertising around sports events ⓘ
rules on the separation of advertising from editorial content ⓘ
defines conditions for placing advertising breaks in long-form programmes ⓘ
limits on the number of internal breaks in programmes ⓘ
rules for the identification of advertising spots ⓘ
rules for the spacing of advertising breaks ⓘ
enforcedBy Ofcom ⓘ
enforcementMechanism investigations and sanctions by Ofcom ⓘ
licence conditions for television services ⓘ
fullName Ofcom Broadcasting Code on the Scheduling of Television Advertising ⓘ
issuedBy Ofcom ⓘ
jurisdiction United Kingdom ⓘ
language English ⓘ
objective to maintain a clear distinction between advertising and editorial content ⓘ
to prevent undue disruption of programmes by advertising ⓘ
to protect vulnerable audiences such as children ⓘ
purpose to ensure compliance with UK and EU advertising limits where applicable ⓘ
to ensure fair competition between broadcasters and advertisers ⓘ
to protect viewers from excessive advertising ⓘ
to regulate how often television advertisements may be shown ⓘ
to regulate when television advertisements may be shown ⓘ
region Great Britain and Northern Ireland ⓘ
linked to: United Kingdom
regulator Ofcom ⓘ
relatedTo Ofcom Broadcasting Code ⓘ
UK Code of Broadcast Advertising (BCAP Code) ⓘ
sanctionsMayInclude directions to comply ⓘ
financial penalties ⓘ
variation or revocation of a broadcast licence ⓘ
shortName Code on the Scheduling of Television Advertising ⓘ
targetAudience regulatory and compliance staff in broadcasting organisations ⓘ
television broadcasters and scheduling departments ⓘ

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Ofcom → appliesCode → Ofcom Broadcasting Code on the Scheduling of Television Advertising ⓘ
Ofcom Broadcasting Code on the Scheduling of Television Advertising → fullName → Ofcom Broadcasting Code on the Scheduling of Television Advertising ⓘ
Ofcom Broadcasting Code on the Scheduling of Television Advertising → shortName → Code on the Scheduling of Television Advertising ⓘ
linked to: Ofcom Broadcasting Code on the Scheduling of Television Advertising