Arrow Collar Man advertisements

E254446

The Arrow Collar Man advertisements were an iconic early 20th-century American ad campaign featuring idealized, stylish male figures that helped define modern masculine fashion imagery.

All labels observed (5)

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Statements (46)

Predicate Object
instanceOf advertising campaign
print advertisement series
associatedWith American advertising history
early 20th-century menswear industry
characterRole fashion icon
symbol of modern American manhood
countryOfOrigin United States
creativeConcept Arrow Collar Man
culturalImpact became a symbol of sophisticated urban masculinity
inspired fan mail addressed to the fictional Arrow Collar Man
depicts idealized male figure
modern masculine fashion imagery
stylish man
endTime mid 20th century
genre commercial illustration
magazine advertisement
newspaper advertisement
hasEffect elevated status of commercial illustration
helped define modern masculine beauty ideals
increased popularity of Arrow collars
influenced mens fashion standards
illustrator J. C. Leyendecker
inception 1905
language English
mainSubject mens collars
mens fashion
mens shirts
manufacturerAdvertised Cluett Peabody and Company
mediaType illustrated advertisement
notableFor creating a national advertising icon
helping popularize detachable collars
strongly stylized male imagery
notableWorkBy J. C. Leyendecker
productAdvertised Arrow collars
Arrow shirts
publishedIn Colliers Weekly
Saturday Evening Post
startTime early 20th century
style Art Deco-influenced illustration
elegant, idealized realism
targetAudience middle class men
upper middle class consumers
timePeriod Jazz Age
linked to: Roaring Twenties

Progressive Era
usedMarketingStrategy aspirational lifestyle imagery
association of product with social status

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Referenced by (7)

Full triples — surface form annotated when it differs from this entity's canonical label.

J. C. Leyendecker notableWork Arrow Collar Man advertisements
Arrow Collar Man advertisements productAdvertised Arrow collars
linked to: Arrow Collar Man advertisements
Arrow Collar Man advertisements creativeConcept Arrow Collar Man
linked to: Arrow Collar Man advertisements
Cluett Peabody & Company notableFor Arrow brand collars
linked to: Arrow Collar Man advertisements
Cluett Peabody & Company hasMarketingConcept Arrow Collar Man
linked to: Arrow Collar Man advertisements
Charles Beach modeledFor Arrow Collar Man illustrations
linked to: Arrow Collar Man advertisements
Charles Beach inspiredCharacterType Arrow Collar Man
linked to: Arrow Collar Man advertisements