hasMarketingTheme

P48415
predicate

Indicates that an entity is associated with or characterized by a particular marketing theme or campaign concept.

Try in SPARQL

All labels observed (15)

Label Occurrences
hasMarketingTheme canonical 82
hasBrandTheme 33
hasMarketingPositioning 23

Description generation (PDg)

The one-sentence description above was generated by prompting gpt-5.1 with the predicate name and this instruction.

Instruction
Given a predicate that represents a relationship or action between entities, generate a one-sentence description explaining its meaning.  
# Instructions
Focus on describing the relationship, not the entities themselves. 
# Response Format
Begin the description with \' Indicates...\'
Input
Predicate: hasMarketingTheme
Generated description
Indicates that an entity is associated with or characterized by a particular marketing theme or campaign concept.

Sample triples (186)

Subject Object
Newport menthol freshness ⓘ
Newport cool taste ⓘ
Innocent Drinks ethical branding via predicate surface "hasMarketingApproach" ⓘ
Innocent Drinks humorous packaging copy via predicate surface "hasMarketingApproach" ⓘ
Innocent Drinks health-focused positioning via predicate surface "hasMarketingApproach" ⓘ
Fanta playfulness via predicate surface "hasAdvertisingTheme" ⓘ
Fanta fun via predicate surface "hasAdvertisingTheme" ⓘ
Fanta vibrant lifestyle via predicate surface "hasAdvertisingTheme" ⓘ
Smartwater premium hydration via predicate surface "hasMarketingPositioning" ⓘ
Smartwater clean crisp hydration option via predicate surface "hasMarketingPositioning" ⓘ
Smartwater lifestyle beverage via predicate surface "hasMarketingPositioning" ⓘ
Angel Soft balance of softness and strength via predicate surface "hasMarketingMessage" ⓘ
Angel Soft great value via predicate surface "hasMarketingMessage" ⓘ
Holos renewal and change via predicate surface "hasSloganTheme" ⓘ
Holos clean politics via predicate surface "hasSloganTheme" ⓘ
Think BIG
linked to: Think BIG (company)
hip hop culture via predicate surface "hasBrandTheme" ⓘ
Think BIG
linked to: Think BIG (company)
legacy of The Notorious B.I.G. via predicate surface "hasBrandTheme" ⓘ
Crystal Pepsi purity and clarity ⓘ
Crystal Pepsi innovation in cola category ⓘ
Wrigley’s Spearmint freshness ⓘ
Wrigley’s Spearmint long-lasting flavor ⓘ
Juicy Fruit fun ⓘ
Juicy Fruit playful ⓘ
Juicy Fruit fruity taste ⓘ
Tareyton brand loyalty via predicate surface "hasAdvertisingTheme" ⓘ
Pepsi Max maximum taste, no sugar via predicate surface "hasMarketingPositioning" ⓘ
Doublemint twin-themed advertising via predicate surface "hasAdvertisingTheme" ⓘ
Chipotle Mexican Grill Food with Integrity ⓘ
Parliament premium cigarette brand via predicate surface "hasMarketingPositioning" ⓘ
House of Taylor
linked to: House of Taylor fragrance brand
Hollywood glamour via predicate surface "hasBrandTheme" ⓘ
House of Taylor
linked to: House of Taylor fragrance brand
classic elegance via predicate surface "hasBrandTheme" ⓘ
Disney Pearl Series adult-oriented extension of Disney music offerings via predicate surface "hasMarketingPositioning" ⓘ
Lady Speed Stick long-lasting protection via predicate surface "hasMarketingPositioning" ⓘ
Lady Speed Stick fresh scent via predicate surface "hasMarketingPositioning" ⓘ
Icy Blast cooling freshness ⓘ
Sinclair Oil Corporation dinosaur imagery ⓘ
Sugar Land Space Cowboys space and cowboy hybrid via predicate surface "hasBrandingTheme" ⓘ
Cluett Peabody & Company Arrow Collar Man via predicate surface "hasMarketingConcept" ⓘ
linked to: Arrow Collar Man advertisements
Salem Slims style-oriented cigarette via predicate surface "hasMarketingPositioning" ⓘ
Salem Slims fashion-conscious cigarette option via predicate surface "hasMarketingPositioning" ⓘ
The Champagne of Beers
linked to: The Champagne of Beers (for Miller High Life)
association with champagne ⓘ
The Champagne of Beers
linked to: The Champagne of Beers (for Miller High Life)
celebration ⓘ
The Champagne of Beers
linked to: The Champagne of Beers (for Miller High Life)
elevated everyday drinking experience ⓘ
Lifebuoy health and hygiene education ⓘ
Lifebuoy germ protection for the whole family ⓘ
Persil
linked to: Persil (in some markets)
tough on stains ⓘ
Persil
linked to: Persil (in some markets)
kind to clothes ⓘ
Persil
linked to: Persil (in some markets)
caring for families and children’s clothes ⓘ
Soap & Glory vintage glamour via predicate surface "hasBrandTheme" ⓘ
Soap & Glory pin-up style imagery via predicate surface "hasBrandTheme" ⓘ