"Think Different"
E198732
"Think Different" is Apple Inc.'s iconic late-1990s advertising slogan that celebrated creativity, innovation, and nonconformity.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Think Different | 4 |
| "Think Different" canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T1775453 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: "Think Different" Context triple: [Chiat/Day, sloganCreatedForClient, "Think Different"]
-
A.
Dare to Think
Dare to Think is the English-language motto of Ghent University, encapsulating its emphasis on critical inquiry and independent thought.
-
B.
Imagine
"Imagine" is a landmark 1971 song by John Lennon that envisions a peaceful, borderless world and has become an enduring global anthem for peace and unity.
-
C.
“Makes All the Difference”
“Makes All the Difference” is the institutional motto of Aquinas College, expressing its mission to provide a transformative, values-centered education.
-
D.
The best or nothing
"The best or nothing" is the brand slogan of Mercedes-Benz, expressing its commitment to uncompromising quality, luxury, and engineering excellence.
-
E.
Big Blue
Big Blue is the widely used nickname for the New York Giants, a professional American football team in the NFL.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: "Think Different" Target entity description: "Think Different" is Apple Inc.'s iconic late-1990s advertising slogan that celebrated creativity, innovation, and nonconformity.
-
A.
Dare to Think
Dare to Think is the English-language motto of Ghent University, encapsulating its emphasis on critical inquiry and independent thought.
-
B.
Imagine
"Imagine" is a landmark 1971 song by John Lennon that envisions a peaceful, borderless world and has become an enduring global anthem for peace and unity.
-
C.
“Makes All the Difference”
“Makes All the Difference” is the institutional motto of Aquinas College, expressing its mission to provide a transformative, values-centered education.
-
D.
The best or nothing
"The best or nothing" is the brand slogan of Mercedes-Benz, expressing its commitment to uncompromising quality, luxury, and engineering excellence.
-
E.
Big Blue
Big Blue is the widely used nickname for the New York Giants, a professional American football team in the NFL.
- F. None of above. chosen
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
marketing campaign ⓘ |
| agency |
TBWA\Chiat\Day
ⓘ
linked to:
TBWA Worldwide
|
| associatedWith |
Apple brand revival
ⓘ
Steve Jobs ⓘ |
| brand |
Apple
ⓘ
linked to:
Apple Inc.
|
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| creativeDirector | Lee Clow ⓘ |
| decade | 1990s ⓘ |
| doesNotFocusOn | product specifications ⓘ |
| features | black-and-white footage of historical figures ⓘ |
| focus |
brand image
ⓘ
emotional appeal ⓘ |
| followsGrammaticalRule | intentional grammatical deviation ⓘ |
| grammaticalForm | adjective used instead of adverb ⓘ |
| honors |
artists
ⓘ
iconic thinkers ⓘ misfits ⓘ rebels ⓘ scientists ⓘ visionaries ⓘ |
| industry | technology ⓘ |
| influencedPerceptionOf |
Apple as countercultural
ⓘ
Apple as innovative ⓘ |
| language | English ⓘ |
| launchYear | 1997 ⓘ |
| medium |
outdoor advertising
ⓘ
print advertisements ⓘ television commercials ⓘ |
| notableCommercial | Here’s to the Crazy Ones ⓘ |
| positioning | Apple as a brand for creative people ⓘ |
| predecessor | Power to Be Your Best ⓘ |
| relatedConcept |
creative thinking
ⓘ
thinking outside the box ⓘ |
| sloganFor | Apple Inc. ⓘ |
| sloganType | corporate slogan ⓘ |
| status | iconic advertising campaign ⓘ |
| taglineText |
Think Different
ⓘ
linked to:
"Think Different"
|
| targetAudience |
creative professionals
ⓘ
innovators ⓘ students ⓘ |
| theme |
creativity
ⓘ
individualism ⓘ innovation ⓘ nonconformity ⓘ rebellion against the status quo ⓘ |
| voiceOverBy |
Richard Dreyfuss
ⓘ
Steve Jobs ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: "Think Different" Description of subject: "Think Different" is Apple Inc.'s iconic late-1990s advertising slogan that celebrated creativity, innovation, and nonconformity.
Referenced by (5)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: "Think Different"
subject linked to:
"Think Different"
linked to: "Think Different"
linked to: "Think Different"
linked to: "Think Different"