Here’s to the Crazy Ones
E733028
"Here’s to the Crazy Ones" is the iconic Apple television commercial that launched the "Think Different" campaign, celebrating visionary misfits and innovators who change the world.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Here’s to the Crazy Ones canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T8416066 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Here’s to the Crazy Ones Context triple: [Think Different, notableCommercial, Here’s to the Crazy Ones]
-
A.
The Crazy Ones
The Crazy Ones is an American workplace sitcom starring Robin Williams and Sarah Michelle Gellar as a quirky father-daughter duo running an advertising agency.
-
B.
C.R.A.Z.Y.
C.R.A.Z.Y. is a 2005 Quebecois coming-of-age drama film that follows a young man’s struggle with identity, family, and sexuality across several decades, directed by Jean-Marc Vallée.
-
C.
Crazy People
Crazy People is a 1990 comedy film starring Dudley Moore as an advertising executive who creates brutally honest ad campaigns while in a psychiatric hospital.
-
D.
You're Crazy
"You're Crazy" is a hard rock song by Guns N' Roses from their landmark 1987 debut album *Appetite for Destruction*.
-
E.
Crazy World
Crazy World is a 1990 hard rock album by German band Scorpions, best known for featuring their global hit power ballad "Wind of Change."
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Here’s to the Crazy Ones Target entity description: "Here’s to the Crazy Ones" is the iconic Apple television commercial that launched the "Think Different" campaign, celebrating visionary misfits and innovators who change the world.
-
A.
The Crazy Ones
The Crazy Ones is an American workplace sitcom starring Robin Williams and Sarah Michelle Gellar as a quirky father-daughter duo running an advertising agency.
-
B.
C.R.A.Z.Y.
C.R.A.Z.Y. is a 2005 Quebecois coming-of-age drama film that follows a young man’s struggle with identity, family, and sexuality across several decades, directed by Jean-Marc Vallée.
-
C.
Crazy People
Crazy People is a 1990 comedy film starring Dudley Moore as an advertising executive who creates brutally honest ad campaigns while in a psychiatric hospital.
-
D.
You're Crazy
"You're Crazy" is a hard rock song by Guns N' Roses from their landmark 1987 debut album *Appetite for Destruction*.
-
E.
Crazy World
Crazy World is a 1990 hard rock album by German band Scorpions, best known for featuring their global hit power ballad "Wind of Change."
- F. None of above. chosen
Statements (42)
| Predicate | Object |
|---|---|
| instanceOf |
Apple commercial
ⓘ
television commercial ⓘ |
| advertiser | Apple Inc. ⓘ |
| alsoKnownAs | Think Different manifesto commercial ⓘ |
| associatedWith |
Apple brand identity shift in the late 1990s
ⓘ
Steve Jobs ⓘ |
| brand | Apple Inc. ⓘ |
| campaign |
Think Different
ⓘ
linked to:
"Think Different"
|
| companyPromoted | Apple Inc. ⓘ |
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| culturalImpact |
iconic technology advertisement
ⓘ
widely cited in marketing and branding discussions ⓘ |
| decade | 1990s ⓘ |
| format |
30-second commercial
ⓘ
60-second commercial ⓘ |
| genre | brand image advertising ⓘ |
| industry | technology advertising ⓘ |
| language | English ⓘ |
| medium |
cinema
ⓘ
television ⓘ |
| message | people who are seen as crazy enough to think they can change the world are the ones who do ⓘ |
| narrativeFocus | visionary misfits and innovators who change the world ⓘ |
| notableFor |
emotional, inspirational tone rather than product features
ⓘ
helping relaunch Apple’s brand in the late 1990s ⓘ |
| partOf |
Think Different campaign
ⓘ
linked to:
Apple "Think Different" campaign
|
| portrays |
historical innovators
ⓘ
rebels and nonconformists ⓘ visionaries ⓘ |
| productCategoryPromoted | Apple brand ⓘ |
| purpose | reposition Apple as a creative, innovative brand ⓘ |
| sloganUsed |
Think Different
ⓘ
linked to:
"Think Different"
|
| style |
black-and-white imagery
ⓘ
montage of historical figures ⓘ |
| tagline | Here’s to the crazy ones ⓘ |
| targetAudience |
creative professionals
ⓘ
technology consumers ⓘ |
| theme |
celebration of nonconformity
ⓘ
creativity ⓘ individualism ⓘ innovation ⓘ |
| usesTechnique | voice-over narration ⓘ |
| yearOfFirstBroadcast | 1997 ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Here’s to the Crazy Ones Description of subject: "Here’s to the Crazy Ones" is the iconic Apple television commercial that launched the "Think Different" campaign, celebrating visionary misfits and innovators who change the world.
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject linked to:
"Think Different"