Mexico 68 logo

E936467

The Mexico 68 logo is the iconic, op art–inspired visual identity of the 1968 Mexico City Olympic Games, renowned for its bold geometric typography and integration of indigenous design motifs.

All labels observed (2)

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf Olympic Games logo ⓘ
graphic design work ⓘ
logotype ⓘ
op art–inspired design ⓘ
visual identity ⓘ
associatedWith International Olympic Committee ⓘ
Mexico 1968 Olympic design program ⓘ
Mexico City ⓘ
colorScheme primarily black and white in core mark ⓘ
countryOfOrigin Mexico ⓘ
designedForEvent 1968 Summer Olympics in Mexico City ⓘ
designStyle Op art ⓘ
geometric typography ⓘ
psychedelic-era graphic design ⓘ
extendedColorPalette vibrant, saturated colors in applications ⓘ
hasInfluenceOn Latin American graphic design ⓘ
sports event branding ⓘ
subsequent Olympic visual identities ⓘ
incorporatesMotif Huichol yarn painting patterns ⓘ
indigenous Mexican design motifs ⓘ
pre-Columbian visual references ⓘ
influencedBy Huichol art ⓘ
Op art movement ⓘ
linked to: Op Art movement

indigenous Mexican art ⓘ
modernist graphic design ⓘ
mainText MEXICO 68 ⓘ
linked to: Memorial del 68
partOf 1968 Summer Olympics ⓘ
Mexico City 1968 Olympic Games visual identity system ⓘ
linked to: Mexico 68 logo
purpose to visually represent the 1968 Mexico City Olympic Games ⓘ
readingDirection left-to-right ⓘ
recognizedAs iconic Olympic logo ⓘ
landmark of 20th-century graphic design ⓘ
theme cultural fusion of modernity and tradition ⓘ
timePeriod 1960s ⓘ
typographyType custom display type ⓘ
usedIn merchandise for the 1968 Olympics ⓘ
official posters of the 1968 Mexico City Olympics ⓘ
signage and wayfinding at the 1968 Olympic venues ⓘ
tickets and printed materials for the 1968 Olympics ⓘ
usesNumber 68 ⓘ
usesNumerals Arabic numerals ⓘ
usesScript Latin alphabet ⓘ
visualCharacteristic bold black-and-white contrast ⓘ
concentric line patterns ⓘ
integrated numerals and letters ⓘ
modular letterforms ⓘ
optical illusion effect ⓘ
radiating line typography ⓘ
yearOfIntroduction 1968 ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Mexico 68 logo → partOf → Mexico City 1968 Olympic Games visual identity system ⓘ
linked to: Mexico 68 logo