Memorex
E905950
Memorex was a prominent American manufacturer of computer storage and magnetic media products, best known for its audio cassettes and the advertising slogan “Is it live, or is it Memorex?”
All labels observed (2)
| Label | Occurrences |
|---|---|
| Memorex canonical | 5 |
| Is it live, or is it Memorex? campaign | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T11113615 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Memorex Context triple: [Alan Shugart, employer, Memorex]
-
A.
SanDisk
SanDisk is a prominent data storage brand known for its flash memory products such as SD cards, USB drives, and solid-state drives.
-
B.
LaCie
LaCie is a premium computer storage hardware brand known for its stylish, design-focused external drives and professional storage solutions.
-
C.
Lexar
Lexar is a brand known for producing flash memory products such as USB drives, memory cards, and solid-state drives.
-
D.
Kingston Technology
Kingston Technology is a leading American manufacturer of memory products and storage solutions, including RAM modules, SSDs, and flash drives, for consumer and enterprise markets worldwide.
-
E.
Travelstar
Travelstar is a line of hard disk drives, originally developed by IBM and later Hitachi, designed primarily for use in mobile and portable computing devices.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Memorex Target entity description: Memorex was a prominent American manufacturer of computer storage and magnetic media products, best known for its audio cassettes and the advertising slogan “Is it live, or is it Memorex?”
-
A.
SanDisk
SanDisk is a prominent data storage brand known for its flash memory products such as SD cards, USB drives, and solid-state drives.
-
B.
LaCie
LaCie is a premium computer storage hardware brand known for its stylish, design-focused external drives and professional storage solutions.
-
C.
Lexar
Lexar is a brand known for producing flash memory products such as USB drives, memory cards, and solid-state drives.
-
D.
Kingston Technology
Kingston Technology is a leading American manufacturer of memory products and storage solutions, including RAM modules, SSDs, and flash drives, for consumer and enterprise markets worldwide.
-
E.
Travelstar
Travelstar is a line of hard disk drives, originally developed by IBM and later Hitachi, designed primarily for use in mobile and portable computing devices.
- F. None of above. chosen
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
company
ⓘ
manufacturer ⓘ |
| advertisingTheme | indistinguishability from live sound ⓘ |
| associatedWith |
cassette culture
ⓘ
home audio recording ⓘ |
| brandPerception | high-fidelity recording ⓘ |
| brandRecognition | high in late 20th century ⓘ |
| brandStatus | legacy media brand ⓘ |
| brandType | recording media brand ⓘ |
| country |
United States
ⓘ
linked to:
United States of America
|
| foundedInPeriod | 1960s ⓘ |
| hasAdvertisingCampaign |
Is it live, or is it Memorex? campaign
ⓘ
linked to:
Memorex
|
| hasFormat |
3.5-inch floppy disk
ⓘ
5.25-inch floppy disk ⓘ VHS cassette ⓘ compact cassette ⓘ reel-to-reel tape ⓘ |
| hasTechnology |
high-bias audio tape
ⓘ
magnetic coating ⓘ metal particle tape ⓘ |
| headquartersLocation |
California
ⓘ
linked to:
California, United States
|
| industry |
computer storage
ⓘ
magnetic media ⓘ |
| market |
computer peripherals
ⓘ
consumer electronics ⓘ |
| mediaType |
magnetic tape
ⓘ
optical disc ⓘ |
| notableFor |
audio cassettes
ⓘ
consumer recording media ⓘ |
| product |
CD-R
ⓘ
DVD-R ⓘ audio cassette ⓘ data tape ⓘ floppy disk ⓘ video cassette ⓘ |
| productCategory |
blank media
ⓘ
data storage media ⓘ |
| slogan | Is it live, or is it Memorex? ⓘ |
| soldInRegion |
Asia
ⓘ
Europe ⓘ North America ⓘ |
| targetCustomer |
business users
ⓘ
home users ⓘ |
| usedFor |
audio recording
ⓘ
computer data backup ⓘ software distribution ⓘ video recording ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Memorex Description of subject: Memorex was a prominent American manufacturer of computer storage and magnetic media products, best known for its audio cassettes and the advertising slogan “Is it live, or is it Memorex?”
Referenced by (6)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: Memorex