Umbrella Girl logo

E835210

The Umbrella Girl logo is the iconic Morton Salt trademark featuring a young girl walking in the rain with an umbrella and a container of salt, symbolizing the brand’s “When It Rains It Pours” slogan.

All labels observed (1)

Label Occurrences
Umbrella Girl logo canonical 1

How this entity was disambiguated

Statements (44)

Predicate Object
instanceOf advertising icon ⓘ
brand mascot ⓘ
corporate logo ⓘ
trademark ⓘ
appearsOn Morton Salt advertising materials ⓘ
Morton Salt promotional items ⓘ
associatedConcept free-flowing salt in humidity ⓘ
reliability in damp weather ⓘ
associatedWith Morton Salt Company ⓘ
brandMessage salt that pours freely even when it rains ⓘ
colorAssociation blue ⓘ
yellow ⓘ
countryOfOrigin United States ⓘ
culturalStatus American advertising icon ⓘ
depicts girl carrying a container of salt ⓘ
girl holding an umbrella ⓘ
young girl walking in the rain ⓘ
hasGender female character ⓘ
hasMotto "When It Rains It Pours" ⓘ
industry food industry ⓘ
salt production ⓘ
languageOfSlogan English ⓘ
medium graphic design ⓘ
notableFor long-term continuous use in branding ⓘ
visual representation of free-flowing salt ⓘ
represents Morton Salt ⓘ
linked to: Morton Salt Company
role brand character ⓘ
product symbol ⓘ
symbolizes "When It Rains It Pours" slogan ⓘ
targetMarket consumer household market ⓘ
theme household product ⓘ
rain ⓘ
weather ⓘ
trademarkOf Morton Salt ⓘ
linked to: Morton Salt Company
usedFor advertising ⓘ
brand identification ⓘ
product packaging ⓘ
usedOn Morton Salt containers ⓘ
table salt packaging ⓘ
usedSinceCentury 20th century ⓘ
visualElement falling rain ⓘ
pouring salt ⓘ
salt container ⓘ
umbrella ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Morton Salt Company → knownFor → Umbrella Girl logo ⓘ