Morton Salt Company

E200635

company salt distributor salt producer

Morton Salt Company is a major American salt producer and distributor best known for its iconic “Umbrella Girl” logo and widespread consumer and industrial salt products.

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All labels observed (9)

Label	Occurrences
Morton Salt	18
Morton Salt Company canonical	14
Morton Salt brand	2
Morton Salt, Inc.	2
Morton Salt company	1
Morton Salt logo	1
Morton Salt remains free-flowing in humid conditions	1
Morton Salt table salt	1
Morton Salt umbrella girl logo	1

How this entity was disambiguated

This entity first appeared as the object of triple T1806791 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: Morton Salt Company
Context triple: [Morton Thiokol, predecessor, Morton Salt Company]

A. Morton Salt family
The Morton Salt family is an American industrial dynasty best known for founding and expanding the Morton Salt Company, a leading producer of salt and related products.
B. Kraft
Kraft is a prominent American surname most widely associated with billionaire businessman and New England Patriots owner Robert Kraft.
C. Campbell Soup Company
Campbell Soup Company is a major American food manufacturer best known for its canned soups and iconic red-and-white branding.
D. Heinz
Heinz is the German given name of Henry Alfred Kissinger, the influential American diplomat and former U.S. Secretary of State.
E. Kraft Group
Kraft Group is a privately held American conglomerate best known for its ownership of major New England sports franchises and extensive interests in paper, packaging, real estate, and private equity.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: Morton Salt Company
Target entity description: Morton Salt Company is a major American salt producer and distributor best known for its iconic “Umbrella Girl” logo and widespread consumer and industrial salt products.

A. Morton Salt family
The Morton Salt family is an American industrial dynasty best known for founding and expanding the Morton Salt Company, a leading producer of salt and related products.
B. Kraft
Kraft is a prominent American surname most widely associated with billionaire businessman and New England Patriots owner Robert Kraft.
C. Campbell Soup Company
Campbell Soup Company is a major American food manufacturer best known for its canned soups and iconic red-and-white branding.
D. Heinz
Heinz is the German given name of Henry Alfred Kissinger, the influential American diplomat and former U.S. Secretary of State.
E. Kraft Group
Kraft Group is a privately held American conglomerate best known for its ownership of major New England sports franchises and extensive interests in paper, packaging, real estate, and private equity.
F. None of above. chosen

Statements (49)

Predicate	Object
instanceOf	company ⓘ salt distributor ⓘ salt producer ⓘ
brandFeature	Umbrella Girl logo ⓘ
brandSlogan	When It Rains It Pours ⓘ
country	United States ⓘ linked to: United States of America
distributionChannel	foodservice distributors ⓘ industrial bulk sales ⓘ retail grocery stores ⓘ
foundedInPeriod	19th century ⓘ
hasBrand	Morton ⓘ
hasLogo	Umbrella Girl ⓘ
hasNotableAdvertising	Umbrella Girl print ads ⓘ When It Rains It Pours campaign ⓘ
hasPackagingFeature	pour spout ⓘ round blue canister ⓘ
headquartersLocation	Chicago ⓘ Illinois ⓘ United States ⓘ linked to: United States of America
industry	salt industry ⓘ
knownFor	Umbrella Girl logo ⓘ consumer salt products ⓘ industrial salt products ⓘ
logoDepicts	girl with umbrella ⓘ
logoUsedOn	salt packaging ⓘ
market	North America ⓘ consumer market ⓘ de-icing market ⓘ food processing industry ⓘ industrial market ⓘ water treatment industry ⓘ
offers	iodized salt ⓘ kosher salt ⓘ non-iodized salt ⓘ pool salt ⓘ rock salt ⓘ sea salt ⓘ
operatesIn	United States salt market ⓘ
product	agricultural salt ⓘ food-grade salt ⓘ ice melt salt ⓘ industrial salt ⓘ table salt ⓘ water softening salt ⓘ
rawMaterial	sodium chloride ⓘ
sector	chemicals ⓘ consumer goods ⓘ
typeOfBusiness	distributor ⓘ manufacturer ⓘ

How these facts were elicited

Referenced by (41)

Full triples — surface form annotated when it differs from this entity's canonical label.

Morton Thiokol → predecessor → Morton Salt Company ⓘ

Morton Salt family → businessInterest → Morton Salt Company ⓘ

Morton Salt family → associatedWithCompany → Morton Salt Company ⓘ

Morton Salt family → associatedBrand → Morton Salt ⓘ