Keep America Beautiful anti-litter campaign

E796338

The Keep America Beautiful anti-litter campaign was a prominent U.S. public service initiative, famously featuring Iron Eyes Cody, that aimed to reduce littering and promote environmental responsibility.

All labels observed (2)

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf anti-litter campaign ⓘ
public service campaign ⓘ
advertisingAgency Marsteller Inc. ⓘ
alsoKnownAs Crying Indian campaign ⓘ
People Start Pollution, People Can Stop It ⓘ
awardReceived Clio Award ⓘ
broadcastOn U.S. television networks ⓘ
country United States ⓘ
creativeDirector Marsteller Inc. ⓘ
depicts Native American stereotype ⓘ
distributionFormat 30-second television spot ⓘ
60-second television spot ⓘ
genre public service announcement ⓘ
hasCriticism greenwashing by corporate sponsors ⓘ
shifting blame for pollution from corporations to individuals ⓘ
use of a non-Native actor portraying a Native American ⓘ
hasEffect increased public awareness of littering ⓘ
influenced U.S. environmental discourse ⓘ
hasInfluenceOn later environmental advertising campaigns ⓘ
hasSubject industrial pollution backdrop ⓘ
roadside litter ⓘ
urban pollution ⓘ
inception early 1970s ⓘ
language English ⓘ
location United States ⓘ
mainCharacter Iron Eyes Cody ⓘ
mainTheme anti-littering ⓘ
environmental protection ⓘ
personal responsibility for pollution ⓘ
medium print advertising ⓘ
radio ⓘ
television ⓘ
notableCastMember Iron Eyes Cody ⓘ
notableFor iconic crying Native American image ⓘ
notableWork Crying Indian television spot ⓘ
partOf Keep America Beautiful programs ⓘ
producer Keep America Beautiful ⓘ
productionCompany Keep America Beautiful ⓘ
purpose promote environmental responsibility ⓘ
reduce littering in the United States ⓘ
regulates public attitudes toward littering ⓘ
slogan People Start Pollution. People Can Stop It. ⓘ
sponsor Keep America Beautiful ⓘ
startTime 1971 ⓘ
targetAudience general American public ⓘ
timePeriod 1970s ⓘ
visualFeature single tear running down Iron Eyes Cody's cheek ⓘ

How these facts were elicited

Referenced by (9)

Full triples — surface form annotated when it differs from this entity's canonical label.

Iron Eyes Cody → psaCampaign → Keep America Beautiful anti-litter campaign ⓘ
Keep America Beautiful "Crying Indian" commercial → sponsoredBy → Keep America Beautiful ⓘ
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful "Crying Indian" commercial → producedFor → Keep America Beautiful ⓘ
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful anti-litter campaign → sponsor → Keep America Beautiful ⓘ
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful anti-litter campaign → productionCompany → Keep America Beautiful ⓘ
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful anti-litter campaign → producer → Keep America Beautiful ⓘ
linked to: Keep America Beautiful anti-litter campaign
Crying Indian → campaignFor → Keep America Beautiful ⓘ
subject linked to: "Crying Indian"
linked to: Keep America Beautiful anti-litter campaign
Crying Indian → producedFor → Keep America Beautiful ⓘ
subject linked to: "Crying Indian"
linked to: Keep America Beautiful anti-litter campaign
Crying Indian → sponsoredBy → Keep America Beautiful ⓘ
subject linked to: "Crying Indian"
linked to: Keep America Beautiful anti-litter campaign