easy family of companies

E790005

The easy family of companies is a group of low-cost, consumer-focused businesses founded around the easyJet brand and united by the distinctive "easy" branding.

All labels observed (2)

Label Occurrences
easy family of companies canonical 1
easyGroup brand family 1

How this entity was disambiguated

Statements (31)

Predicate Object
instanceOf brand family ⓘ
business group ⓘ
hasBrandArchitecture umbrella brand ⓘ
hasBrandController easyGroup ⓘ
hasBrandingFeature distinctive orange color scheme ⓘ
simple lowercase "easy" wordmark ⓘ
hasBrandPositioning no-frills value ⓘ
hasBrandSloganTheme making things easy and affordable ⓘ
hasBrandTheme "easy" branding ⓘ
hasBusinessModel low-cost business model ⓘ
hasBusinessModelElement separate companies licensing the "easy" brand ⓘ
hasBusinessStrategy brand extension from easyJet into other sectors ⓘ
hasCharacteristic consumer-focused ⓘ
low-cost ⓘ
hasCoreBrand easyJet ⓘ
hasFounder Stelios Haji-Ioannou ⓘ
hasGeographicOrigin United Kingdom ⓘ
hasIndustry aviation ⓘ
consumer services ⓘ
hospitality ⓘ
travel ⓘ
hasLegalOwnerOfBrand easyGroup IP Licensing Ltd ⓘ
linked to: easyGroup
hasNamingConvention brands prefixed with "easy" ⓘ
hasNotableBrand easyJet ⓘ
hasOriginBrand easyJet ⓘ
hasPrimaryMarket Europe ⓘ
hasSectorFocus consumer services ⓘ
hasTargetCustomerSegment price-sensitive consumers ⓘ
includesCompany easyJet ⓘ
usesMarketingApproach emphasis on simplicity and low price ⓘ
unified visual identity across companies ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

easyFoodstore → brandFamily → easyGroup brand family ⓘ
linked to: easy family of companies
easyMoney → associatedWith → easy family of companies ⓘ