Too Close – Microsoft Internet Explorer 9 advertising campaign

E766555

Too Close – Microsoft Internet Explorer 9 advertising campaign was a promotional campaign for Microsoft's web browser that gained prominence for featuring Alex Clare's breakout hit "Too Close," which significantly boosted the song's global popularity.

All labels observed (2)

How this entity was disambiguated

Statements (42)

Predicate Object
instanceOf advertising campaign ⓘ
marketing campaign ⓘ
approximateLaunchYear 2012 ⓘ
associatedPlatform Microsoft Windows ⓘ
linked to: Windows
associatedSoftwareVersion Internet Explorer 9 ⓘ
linked to: Internet Explorer
associatedWith Internet Explorer advertising ⓘ
Microsoft marketing ⓘ
brand Microsoft ⓘ
company Microsoft Corporation ⓘ
linked to: Microsoft
countryOfOrigin United States ⓘ
effectOnArtist increased international recognition of Alex Clare ⓘ
effectOnSong boosted global popularity of Too Close ⓘ
featuredArtist Alex Clare ⓘ
featuredSong Too Close ⓘ
impact helped drive digital sales of Too Close ⓘ
linked to: Too Close

introduced Alex Clare to a mainstream audience ⓘ
industry technology advertising ⓘ
language English ⓘ
marketingStrategyElement emotional storytelling through music ⓘ
music-driven branding ⓘ
medium online video advertisement ⓘ
television commercial ⓘ
musicLicensing licensed Too Close by Alex Clare for commercial use ⓘ
notableFor use of Alex Clare's song Too Close ⓘ
platform online streaming ⓘ
television ⓘ
video-sharing websites ⓘ
product Internet Explorer 9 ⓘ
linked to: Internet Explorer
productTypePromoted web browser ⓘ
promotedFeature HTML5 and modern web standards support in Internet Explorer 9 ⓘ
performance of Internet Explorer 9 ⓘ
purpose promote Internet Explorer 9 ⓘ
region international ⓘ
sponsor Microsoft ⓘ
targetAudience Windows users ⓘ
general consumer market ⓘ
web users seeking modern browser features ⓘ
theme modern, fast, visually rich web browsing ⓘ
timePeriod early 2010s ⓘ
usedMusicGenre dubstep-influenced pop ⓘ
electronic rock ⓘ
visualStyle dynamic, design-focused imagery ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Alex Clare → songUsedIn → Too Close – Microsoft Internet Explorer 9 advertising campaign ⓘ
Too Close – Microsoft Internet Explorer 9 advertising campaign → associatedWith → Internet Explorer advertising ⓘ
linked to: Too Close – Microsoft Internet Explorer 9 advertising campaign