Name Your Price Tool (campaign concept)

E761838

Name Your Price Tool is a Progressive insurance advertising campaign concept centered on a feature that lets customers choose their budget and see coverage options tailored to that price.

All labels observed (2)

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf advertising campaign concept ⓘ
insurance advertising campaign ⓘ
marketing concept ⓘ
associatedDigitalProperty progressive.com ⓘ
linked to: Progressive
associatedWith Progressive Insurance ⓘ
brand Progressive ⓘ
brand campaign concept},{ Progressive Corporation ⓘ
brandAttributeReinforced customer-centric ⓘ
innovative ⓘ
tech-savvy ⓘ
brandCharacterFeatured Flo ⓘ
Progressive Box ⓘ
campaignGoal differentiate Progressive on pricing flexibility ⓘ
drive policy conversions ⓘ
increase online quote starts ⓘ
coreIdea coverage options tailored to a chosen price ⓘ
customers choose their budget first ⓘ
price-based insurance shopping ⓘ
creativeTheme Flo guiding customers through choosing a price ⓘ
interactive price slider or dial ⓘ
featureType online quote customization ⓘ
geographicMarket United States ⓘ
industry auto insurance ⓘ
property and casualty insurance ⓘ
mechanismDescribed customer enters desired monthly payment ⓘ
system returns coverage configurations matching budget ⓘ
medium display advertising ⓘ
online video ads ⓘ
social media advertising ⓘ
television commercials ⓘ
messageFocus we show you options that fit your budget ⓘ
you tell us how much you want to pay ⓘ
positioning empowering customers to customize coverage ⓘ
simplifying insurance shopping ⓘ
productCategoryPromoted RV insurance policies ⓘ
auto insurance policies ⓘ
boat insurance policies ⓘ
motorcycle insurance policies ⓘ
promotes Name Your Price Tool feature ⓘ
relatedConcept comparison shopping for insurance ⓘ
usage-based insurance marketing ⓘ
sloganTheme naming your own price ⓘ
targetAudience auto insurance shoppers ⓘ
price-sensitive consumers ⓘ
valueProposition control over insurance budget ⓘ
flexible coverage for different budgets ⓘ
transparency in coverage options ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Progressive Corporation → slogan → Name Your Price Tool (campaign concept) ⓘ
Name Your Price Tool (campaign concept) → promotes → Name Your Price Tool feature ⓘ
linked to: Name Your Price Tool (campaign concept)