Social Judgment theory

E702880

Social Judgment theory is a social psychology framework that explains how people evaluate and are persuaded by messages based on their existing attitudes and the range of positions they find acceptable or unacceptable.

All labels observed (3)

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf attitude change theory ⓘ
persuasion theory ⓘ
social psychology theory ⓘ
appliesTo attitude strength ⓘ
opinion change ⓘ
persuasive communication ⓘ
argues high ego involvement produces a wide latitude of rejection ⓘ
low ego involvement produces a wider latitude of noncommitment ⓘ
assumes people evaluate messages relative to their current attitudes ⓘ
basedOn existing attitudes ⓘ
claims positions close to the anchor may be perceived as closer than they are ⓘ
positions far from the anchor may be perceived as more discrepant than they are ⓘ
coDevelopedBy Carl Hovland ⓘ
Carolyn Sherif ⓘ
coreIdea persuasion depends on where a message falls within a person's judgmental latitudes ⓘ
developedInDecade 1960s ⓘ
emphasizes range of acceptable and unacceptable positions ⓘ
subjective judgment of message positions ⓘ
field social psychology ⓘ
focusesOn attitude change ⓘ
attitude evaluation ⓘ
persuasion ⓘ
includesPhenomenon assimilation effect ⓘ
contrast effect ⓘ
influencedBy Muzafer Sherif's autokinetic effect experiments ⓘ
Muzafer Sherif's work on social norms ⓘ
introducesConcept anchor position ⓘ
ego involvement ⓘ
latitude of acceptance ⓘ
latitude of noncommitment ⓘ
latitude of rejection ⓘ
predicts direction of attitude change ⓘ
magnitude of attitude change ⓘ
proposedBy Muzafer Sherif ⓘ
linked to: Muzafer Şerif
publishedIn 1961 book "Social Judgment" ⓘ
relatedTo Elaboration Likelihood Model ⓘ
balance theory ⓘ
cognitive dissonance theory ⓘ
relatesTo ego involvement in attitudes ⓘ
message discrepancy ⓘ
states messages within the latitude of acceptance are more likely to be persuasive ⓘ
messages within the latitude of noncommitment may lead to attitude change ⓘ
messages within the latitude of rejection are likely to be rejected ⓘ
people compare message positions to their own anchor position ⓘ
usedIn communication research ⓘ
health communication ⓘ
marketing ⓘ
political communication ⓘ

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Muzafer Sherif → notableWork → Social Judgment theory ⓘ
subject linked to: Ord. Prof. Dr. Muzaffer Şerif
Carolyn Wood Sherif → notableWork → social judgment theory ⓘ
linked to: Social Judgment theory
Muzaffer Şerif → notableWork → Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change ⓘ
linked to: Social Judgment theory