Elaboration Likelihood Model
E1792533
UNEXPLORED
The Elaboration Likelihood Model is a dual-process theory of persuasion that explains attitude change through two routes—central, involving careful message scrutiny, and peripheral, relying on superficial cues.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Elaboration Likelihood Model canonical | 1 |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject linked to:
Social Judgment theory