International Code of Marketing of Breast-milk Substitutes

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The International Code of Marketing of Breast-milk Substitutes is a World Health Organization policy framework that sets ethical standards to restrict the promotion of formula and related products in order to protect and promote breastfeeding worldwide.

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Statements (51)

Predicate Object
instanceOf WHO code ⓘ
international health policy framework ⓘ
marketing code of conduct ⓘ
adoptedBy World Health Assembly ⓘ
adoptedThrough World Health Assembly Resolution 34.22 ⓘ
adoptionYear 1981 ⓘ
author World Health Organization ⓘ
geographicalScope global ⓘ
implementationMechanism national legislation ⓘ
regulations ⓘ
voluntary measures by manufacturers and distributors ⓘ
influencedBy concerns about aggressive marketing of infant formula ⓘ
issuedBy World Health Organization Secretariat ⓘ
keyPrinciple information to health workers must be scientific and factual ⓘ
labels must clearly state the superiority of breastfeeding ⓘ
labels must include a warning about health hazards of improper use ⓘ
no advertising of breast-milk substitutes to the public ⓘ
no free samples of breast-milk substitutes to mothers ⓘ
no gifts or samples to health workers ⓘ
no promotion of breast-milk substitutes in health care facilities ⓘ
no use of health care system to promote breast-milk substitutes ⓘ
language English ⓘ
legalNature non-binding international code ⓘ
recommendatory ⓘ
monitoredBy Member States ⓘ
UNICEF ⓘ
World Health Organization ⓘ
policyArea marketing regulation ⓘ
maternal and child health ⓘ
nutrition ⓘ
public health ⓘ
purpose to ensure safe and adequate nutrition for infants ⓘ
to protect and promote breastfeeding ⓘ
to regulate the marketing of breast-milk substitutes ⓘ
relatedTo Baby-friendly Hospital Initiative ⓘ
Global Strategy for Infant and Young Child Feeding ⓘ
Subsequent World Health Assembly resolutions on infant and young child nutrition ⓘ
scope marketing of breast-milk substitutes ⓘ
marketing of complementary foods when marketed as breast-milk replacements ⓘ
marketing of feeding bottles ⓘ
marketing of teats ⓘ
targetGroup distributors of breast-milk substitutes ⓘ
health care systems ⓘ
health workers ⓘ
manufacturers of breast-milk substitutes ⓘ
targetPopulation infants ⓘ
mothers of infants and young children ⓘ
pregnant women ⓘ
young children ⓘ
underlyingPrinciple breast-milk substitutes should be used only when necessary and appropriately ⓘ
breastfeeding is the normal and unequalled method of feeding infants ⓘ

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