Generation Z

E418313

Generation Z is the cohort born roughly from the late 1990s to early 2010s, known for growing up fully in the digital age and shaping contemporary internet, social media, and youth culture.

All labels observed (2)

Label Occurrences
Gen Z 6
Generation Z canonical 5

How this entity was disambiguated

Statements (60)

Predicate Object
instanceOf demographic cohort ⓘ
generation ⓘ
alsoKnownAs Gen Z ⓘ
linked to: Generation Z

Zoomers ⓘ
associatedWith Black Lives Matter movement ⓘ
Discord ⓘ
Instagram ⓘ
LGBTQ+ rights advocacy ⓘ
Snapchat ⓘ
TikTok ⓘ
Twitch ⓘ
YouTube ⓘ
climate change activism ⓘ
online activism ⓘ
school strike for climate ⓘ
characteristic digital native ⓘ
exposure to streaming platforms ⓘ
familiarity with smartphones from early age ⓘ
high social media usage ⓘ
high use of messaging apps ⓘ
mobile-first internet use ⓘ
multitasking across digital devices ⓘ
online gaming participation ⓘ
preference for short-form video content ⓘ
use of memes in communication ⓘ
economicImpact driving streetwear popularity ⓘ
increasing demand for ethical brands ⓘ
increasing demand for sustainable products ⓘ
influencing fashion trends ⓘ
shaping youth consumer markets ⓘ
educationPattern high exposure to online learning ⓘ
use of digital tools in classrooms ⓘ
follows Millennials ⓘ
geographicScope global cohort ⓘ
politicalPattern high online political engagement ⓘ
higher support for progressive policies in many countries ⓘ
precedes Generation Alpha ⓘ
researchSubjectOf generational studies ⓘ
marketing research ⓘ
youth culture studies ⓘ
socialContext experienced COVID-19 pandemic during youth ⓘ
experienced Great Recession effects in childhood ⓘ
grew up after widespread internet adoption ⓘ
grew up during social media expansion ⓘ
trend decline in traditional television viewing ⓘ
growth of influencer culture ⓘ
high consumption of user-generated content ⓘ
increase in cord-cutting ⓘ
preference for on-demand content ⓘ
use of digital payments ⓘ
use of gig economy platforms ⓘ
use of multiple social media platforms ⓘ
typicalBirthEnd early 2010s ⓘ
typicalBirthStart late 1990s ⓘ
value diversity ⓘ
inclusion ⓘ
individual expression ⓘ
mental health awareness ⓘ
social justice ⓘ
work–life balance ⓘ

How these facts were elicited

Referenced by (11)

Full triples — surface form annotated when it differs from this entity's canonical label.

TikTok → notableDemographic → Generation Z ⓘ
ComplexCon → targetAudience → Gen Z ⓘ
linked to: Generation Z
MVMT → targetMarket → Gen Z ⓘ
linked to: Generation Z
Generation Z → alsoKnownAs → Gen Z ⓘ
linked to: Generation Z
AwesomenessTV → targetDemographic → Generation Z ⓘ
Florence by Mills → targetAudience → Generation Z ⓘ
Awesomeness Films → targetAudience → Generation Z ⓘ
Monki → customerSegment → Gen Z ⓘ
linked to: Generation Z
Snapchat partners → targetAudience → Gen Z ⓘ
linked to: Generation Z
Barstool Sports → audienceType → Generation Z ⓘ
Pedestrian Group → targetAudience → Gen Z ⓘ
linked to: Generation Z