Hilltop "I’d Like to Buy the World a Coke"

E413410

Hilltop "I’d Like to Buy the World a Coke" is a famous 1971 Coca-Cola television commercial and song that depicted a diverse group of young people singing on a hillside, becoming one of the most iconic ads in advertising history.

All labels observed (2)

How this entity was disambiguated

Statements (45)

Predicate Object
instanceOf advertising campaign ⓘ
song ⓘ
television commercial ⓘ
advertiser The Coca-Cola Company ⓘ
advertisingMedium television commercial break ⓘ
associatedWith Coca-Cola brand identity of happiness and sharing ⓘ
brand The Coca-Cola Company ⓘ
countryOfOrigin United States ⓘ
culturalImpact became a symbol of 1970s popular culture ⓘ
widely referenced in media and advertising studies ⓘ
depicts international cooperation ⓘ
people singing in unison ⓘ
distributionChannel television networks ⓘ
era post–World War II mass media era ⓘ
features diverse group of young people ⓘ
group singing together ⓘ
people from different countries ⓘ
firstBroadcastYear 1971 ⓘ
format 60-second commercial ⓘ
jingle-based advertisement ⓘ
industry advertising ⓘ
language English ⓘ
medium television ⓘ
message sharing Coca-Cola as a symbol of togetherness ⓘ
musicAdaptedInto I’d Like to Teach the World to Sing (In Perfect Harmony) ⓘ
musicGenre pop ⓘ
musicTitle I’d Like to Buy the World a Coke ⓘ
musicUsage jingle used as central narrative element ⓘ
notableFor being one of the most famous television commercials of all time ⓘ
iconic status in advertising history ⓘ
use of multicultural cast ⓘ
product Coca-Cola ⓘ
productionType location shoot on hillside ⓘ
setting hillside ⓘ
slogan I’d like to buy the world a Coke ⓘ
taglineConcept Coke as a unifying force ⓘ
targetAudience global consumers ⓘ
young people ⓘ
theme harmony ⓘ
peace ⓘ
unity ⓘ
timePeriod early 1970s ⓘ
visualElement panoramic hillside shot ⓘ
people holding Coca-Cola bottles ⓘ
visualStyle bright and optimistic ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Coca-Cola → notableCampaign → Hilltop "I’d Like to Buy the World a Coke" ⓘ
Hilltop "I’d Like to Buy the World a Coke" → slogan → I’d like to buy the world a Coke ⓘ
linked to: Hilltop "I’d Like to Buy the World a Coke"