Beijing 2022 brand

E389357

Beijing 2022 brand is the visual and symbolic identity of the Beijing 2022 Winter Olympics, encompassing its logos, mascots, and overall design language used to promote and represent the Games.

All labels observed (3)

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf Olympic Games brand identity ⓘ
Winter Olympic Games brand ⓘ
sports event visual identity ⓘ
associatedWith 2022 Winter Olympics ⓘ
Beijing 2022 Winter Olympic Games ⓘ
governingBody International Olympic Committee ⓘ
hostCity Beijing ⓘ
hostCountry China ⓘ
includesElement Beijing 2022 emblem ⓘ
linked to: Beijing 2022 brand

Beijing 2022 logo ⓘ
Beijing 2022 mascots ⓘ
Bing Dwen Dwen ⓘ
Shuey Rhon Rhon ⓘ
color palette ⓘ
medal design language ⓘ
official merchandise design ⓘ
official posters ⓘ
pictogram system ⓘ
torch relay visual identity ⓘ
typography system ⓘ
venue look of the Games ⓘ
wayfinding graphics ⓘ
language Chinese ⓘ
English ⓘ
organisingCommittee Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games ⓘ
relatedEvent Beijing 2022 Winter Paralympics ⓘ
targetAudience Chinese domestic audience ⓘ
Olympic sponsors ⓘ
global sports fans ⓘ
theme Chinese culture ⓘ
modern technology ⓘ
winter sports ⓘ
youth and vitality ⓘ
timePeriod 2022 ⓘ
late 2010s ⓘ
usedFor broadcast graphics ⓘ
digital and social media presence ⓘ
promotion of the 2022 Winter Olympics ⓘ
representation of the Games in media ⓘ
spectator experience design ⓘ
sponsorship and marketing materials ⓘ
usesSymbolism Chinese calligraphy-inspired forms ⓘ
Olympic rings ⓘ
red and other traditional Chinese colors ⓘ
snow and ice imagery ⓘ
visualStyle combination of traditional and modern elements ⓘ
dynamic and colorful ⓘ

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Bing Dwen Dwen → represents → Beijing 2022 brand ⓘ
2022 Winter Paralympics → emblemUsed → Beijing 2022 Paralympic emblem ⓘ
linked to: Beijing 2022 brand
Beijing 2022 brand → includesElement → Beijing 2022 emblem ⓘ
linked to: Beijing 2022 brand