Kimono

E388030

Kimono was the original name of Kim Kardashian’s shapewear brand, later rebranded as SKIMS following public backlash over cultural appropriation concerns.

All labels observed (2)

Label Occurrences
Kimono (shapewear brand) 3
Kimono canonical 1

How this entity was disambiguated

Statements (29)

Predicate Object
instanceOf fashion brand
shapewear brand
associatedWith Kim Kardashian West
linked to: Kim Kardashian
associatedWithCelebrity Kim Kardashian
brandStatus discontinued name
controversy use of the word 'kimono' for a shapewear line
countryOfOrigin United States
criticizedBy cultural commentators
members of the Japanese public
criticizedFor cultural appropriation
cultural insensitivity
formerNameOf SKIMS
founded Kimono (shapewear brand)
linked to: Kimono
foundedBy Kim Kardashian
hasFormerName Kimono (shapewear brand)
linked to: Kimono
industry apparel
shapewear
issuedApologyFor naming shapewear brand Kimono
ledTo official apology from Kim Kardashian
mediaCoverage international news outlets
namedAfter traditional Japanese garment kimono
linked to: Kimono
productType shapewear
undergarments
publicResponse widespread criticism on social media
reasonForRebranding cultural appropriation concerns
public backlash
rebrandFrom Kimono (shapewear brand)
linked to: Kimono
successorBrand SKIMS
targetMarket women

How these facts were elicited

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

SKIMS renamedFrom Kimono
SKIMS hasFormerName Kimono (shapewear brand)
subject linked to: Kimono
linked to: Kimono
Kim Kardashian founded Kimono (shapewear brand)
subject linked to: Kimono
linked to: Kimono
SKIMS rebrandFrom Kimono (shapewear brand)
subject linked to: Kimono
linked to: Kimono