Build-a-Mini service

E385978

The Build-a-Mini service is a LEGO Store experience where customers can design and assemble their own custom minifigures from a selection of interchangeable parts and accessories.

All labels observed (3)

How this entity was disambiguated

Statements (40)

Predicate Object
instanceOf LEGO retail experience ⓘ
in-store customization service ⓘ
allows mix-and-match of minifigure elements ⓘ
brand LEGO ⓘ
linked to: Lego
brandElement LEGO yellow minifigure style ⓘ
category retail in-store service ⓘ
toy customization service ⓘ
distinguishesFrom blind-bag collectible minifigures ⓘ
pre-packaged LEGO minifigure sets ⓘ
experienceType hands-on in-store activity ⓘ
goal enhance customer engagement in LEGO Stores ⓘ
offer personalized LEGO products ⓘ
hasAlternativeName Build a Mini ⓘ
Build-a-Minifigure service ⓘ
includesComponentType handheld accessories ⓘ
minifigure hair pieces ⓘ
minifigure headgear ⓘ
minifigure heads ⓘ
minifigure legs ⓘ
minifigure torsos ⓘ
languageOfBranding English ⓘ
locationContext usually near Pick-a-Brick wall or play area in LEGO Stores ⓘ
mainFeature customers design and assemble custom LEGO minifigures ⓘ
offeredAt LEGO Stores ⓘ
linked to: LEGO Store

select LEGO certified stores ⓘ
operator LEGO Group ⓘ
linked to: Lego
paymentModel fixed price per group of minifigures ⓘ
relatedTo LEGO Store ⓘ
LEGO minifigure ⓘ
Pick-a-Brick ⓘ
linked to: Lego Ideas
requires physical presence in store ⓘ
supports gift customization ⓘ
personalized character creation ⓘ
targetAudience adult LEGO fans ⓘ
children ⓘ
theme creative play ⓘ
mass customization ⓘ
typicalPackaging small box or blister pack for multiple minifigures ⓘ
uses interchangeable minifigure parts ⓘ
minifigure accessories ⓘ

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

LEGO Store → offers → Build-a-Mini service ⓘ
Build-a-Mini service → hasAlternativeName → Build a Mini ⓘ
linked to: Build-a-Mini service
Build-a-Mini service → hasAlternativeName → Build-a-Minifigure service ⓘ
linked to: Build-a-Mini service