Build-a-Mini service

E385978

The Build-a-Mini service is a LEGO Store experience where customers can design and assemble their own custom minifigures from a selection of interchangeable parts and accessories.

All labels observed (3)

How this entity was disambiguated

Statements (40)

Predicate Object
instanceOf LEGO retail experience
in-store customization service
allows mix-and-match of minifigure elements
brand LEGO
linked to: Lego
brandElement LEGO yellow minifigure style
category retail in-store service
toy customization service
distinguishesFrom blind-bag collectible minifigures
pre-packaged LEGO minifigure sets
experienceType hands-on in-store activity
goal enhance customer engagement in LEGO Stores
offer personalized LEGO products
hasAlternativeName Build a Mini
Build-a-Minifigure service
includesComponentType handheld accessories
minifigure hair pieces
minifigure headgear
minifigure heads
minifigure legs
minifigure torsos
languageOfBranding English
locationContext usually near Pick-a-Brick wall or play area in LEGO Stores
mainFeature customers design and assemble custom LEGO minifigures
offeredAt LEGO Stores
linked to: LEGO Store

select LEGO certified stores
operator LEGO Group
linked to: Lego
paymentModel fixed price per group of minifigures
relatedTo LEGO Store
LEGO minifigure
Pick-a-Brick
linked to: Lego Ideas
requires physical presence in store
supports gift customization
personalized character creation
targetAudience adult LEGO fans
children
theme creative play
mass customization
typicalPackaging small box or blister pack for multiple minifigures
uses interchangeable minifigure parts
minifigure accessories

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

LEGO Store offers Build-a-Mini service
Build-a-Mini service hasAlternativeName Build a Mini
linked to: Build-a-Mini service
Build-a-Mini service hasAlternativeName Build-a-Minifigure service
linked to: Build-a-Mini service