IGTV (discontinued as standalone brand)

E36372

Instagram feature mobile application feature video platform

IGTV was Instagram’s long-form vertical video platform designed for creators to share extended, mobile-first video content beyond the standard feed and Stories.

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All labels observed (3)

Label	Occurrences
IGTV (discontinued as standalone brand) canonical	1
IGTV ads	1
Instagram Video	1

How this entity was disambiguated

This entity first appeared as the object of triple T279916 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: IGTV (discontinued as standalone brand)
Context triple: [Instagram, hasFeature, IGTV (discontinued as standalone brand)]

A. YouTube
YouTube is a global online video-sharing and streaming platform where users can upload, watch, and interact with a vast range of video content.
B. Periscope
Periscope was a live video streaming mobile app that allowed users to broadcast and watch real-time video from around the world.
C. Hulu
Hulu is a U.S.-based subscription streaming service offering on-demand access to a wide range of television shows, films, and original content.
D. YouTube Shorts
YouTube Shorts is YouTube’s short-form vertical video platform designed for quick, snackable content similar to TikTok and Instagram Reels.
E. YouTube Stories
YouTube Stories was a short-form, ephemeral video format on YouTube that allowed creators to share temporary, mobile-first content similar to Instagram and Snapchat stories.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: IGTV (discontinued as standalone brand)
Target entity description: IGTV was Instagram’s long-form vertical video platform designed for creators to share extended, mobile-first video content beyond the standard feed and Stories.

A. YouTube
YouTube is a global online video-sharing and streaming platform where users can upload, watch, and interact with a vast range of video content.
B. Periscope
Periscope was a live video streaming mobile app that allowed users to broadcast and watch real-time video from around the world.
C. Hulu
Hulu is a U.S.-based subscription streaming service offering on-demand access to a wide range of television shows, films, and original content.
D. YouTube Shorts
YouTube Shorts is YouTube’s short-form vertical video platform designed for quick, snackable content similar to TikTok and Instagram Reels.
E. YouTube Stories
YouTube Stories was a short-form, ephemeral video format on YouTube that allowed creators to share temporary, mobile-first content similar to Instagram and Snapchat stories.
F. None of above. chosen

Statements (49)

Predicate	Object
instanceOf	Instagram feature ⓘ mobile application feature ⓘ video platform ⓘ
accessMethod	standalone mobile app ⓘ tab inside Instagram app ⓘ
announcedAt	Instagram event in San Francisco ⓘ
availableOn	Android ⓘ iOS ⓘ
brandingStatus	discontinued as standalone brand ⓘ
company	Instagram ⓘ
competedWith	Snapchat Discover ⓘ linked to: Snapchat YouTube ⓘ
contentAspectRatio	9:16 ⓘ
contentDiscovery	algorithmic recommendations ⓘ channels per creator ⓘ
contentFormat	video ⓘ
designGoal	mobile-first video experience ⓘ support vertical full-screen viewing ⓘ
developedBy	Instagram ⓘ
featuresMergedInto	Instagram main video format ⓘ
initialMaxVideoLength	10 minutes for most accounts ⓘ 60 minutes for larger or verified accounts ⓘ
integration	Instagram Explore tab ⓘ linked to: Instagram Instagram feed previews ⓘ Instagram profiles ⓘ linked to: Instagram
launchDate	2018-06-20 ⓘ
launchYear	2018 ⓘ
monetizationFeature	IGTV ads ⓘ linked to: IGTV (discontinued as standalone brand) creator revenue share ⓘ
ownedBy	Meta Platforms ⓘ linked to: Meta Platforms, Inc.
ownerCompany	Meta Platforms, Inc. ⓘ
parentPlatform	Instagram ⓘ
platformType	long-form video ⓘ
primaryUse	long-form vertical video sharing ⓘ mobile-first video consumption ⓘ
rebrandedTo	Instagram Video ⓘ linked to: IGTV (discontinued as standalone brand)
relationToReels	separate from Instagram Reels ⓘ
standaloneAppShutdownDate	2022-03 ⓘ
standaloneAppStatus	discontinued ⓘ
supports	comments ⓘ horizontal video (later in product life) ⓘ likes ⓘ series organization ⓘ sharing to Direct ⓘ
targetAudience	Instagram users ⓘ creators ⓘ influencers ⓘ
videoLengthType	long-form ⓘ
videoOrientation	vertical video ⓘ