Lord & Thomas

E305495

Lord & Thomas was a prominent early 20th-century American advertising agency known for pioneering modern advertising techniques.

All labels observed (1)

Label Occurrences
Lord & Thomas canonical 4

How this entity was disambiguated

Statements (46)

Predicate Object
instanceOf advertising agency ⓘ
activePeriod early 20th century ⓘ
late 19th century ⓘ
client Lucky Strike ⓘ
Palmolive ⓘ
Pepsodent ⓘ
Sunkist Growers ⓘ
Van Camp's Pork and Beans ⓘ
country United States ⓘ
describedAs pioneer of modern advertising techniques ⓘ
prominent early 20th-century American advertising agency ⓘ
dissolved 20th century ⓘ
employed account executives ⓘ
copywriters ⓘ
media buyers ⓘ
foundedBy Ambrose L. Thomas ⓘ
Daniel M. Lord ⓘ
hasNotableWork Lucky Strike cigarette campaigns ⓘ
linked to: Lucky Strike

Palmolive soap campaigns ⓘ
Sunkist orange juice campaigns ⓘ
headquartersLocation Chicago ⓘ
industry advertising ⓘ
influenced development of brand advertising ⓘ
modern American advertising ⓘ
influencedBy Albert Lasker ⓘ
knownFor development of reason-why advertising ⓘ
early use of persuasive copywriting ⓘ
innovations in direct response advertising ⓘ
pioneering modern advertising techniques ⓘ
locationFounded Chicago ⓘ
notableEmployee Albert Lasker ⓘ
Claude C. Hopkins ⓘ
John E. Kennedy ⓘ
Theodore F. MacManus ⓘ
operatedIn Chicago ⓘ
New York City ⓘ
United States ⓘ
partOf history of American advertising ⓘ
reorganizedAs Foote, Cone & Belding ⓘ
strategy coupon and mail-order response mechanisms ⓘ
reason-why copy ⓘ
testable advertising campaigns ⓘ
successor Foote, Cone & Belding ⓘ
usedMedium magazine advertising ⓘ
newspaper advertising ⓘ
radio advertising ⓘ

How these facts were elicited

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Albert Lasker → employer → Lord & Thomas ⓘ
Albert Lasker → employer → Lord & Thomas ⓘ
subject linked to: Lasker
John E. Kennedy → employer → Lord & Thomas ⓘ
Ambrose L. Thomas → coFounded → Lord & Thomas ⓘ