Daisy ad

E288116

Daisy ad was a controversial 1964 U.S. presidential campaign television commercial for Lyndon B. Johnson that used a young girl and a nuclear explosion to imply the dangers of electing his opponent Barry Goldwater.

All labels observed (1)

Label Occurrences
Daisy ad canonical 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf campaign commercial ⓘ
political television advertisement ⓘ
airedDuringCampaignOf 1964 U.S. presidential election ⓘ
archivedIn Lyndon Baines Johnson Presidential Library ⓘ
Museum of the Moving Image ⓘ
associatedWithIssue Cold War ⓘ
nuclear arms race ⓘ
broadcastRegulatorResponse generated public debate about fairness in political advertising ⓘ
containsSpokenLine These are the stakes ⓘ
We must either love each other, or we must die ⓘ
controversial true ⓘ
countryOfOrigin United States ⓘ
createdFor 1964 Lyndon B. Johnson presidential campaign ⓘ
director Tony Schwartz ⓘ
featuresCharacter young girl counting daisy petals ⓘ
featuresEvent nuclear explosion ⓘ
firstAiredOn NBC ⓘ
September 7, 1964 ⓘ
format 30-second commercial ⓘ
genre attack ad ⓘ
hasLegacyAs prototype of fear-based campaign advertising ⓘ
historicalPeriod Cold War era ⓘ
linked to: Cold War
impliesDangerOfElecting Barry Goldwater ⓘ
includedIn lists of most influential political ads in U.S. history ⓘ
influenced later negative political advertising in the United States ⓘ
language English ⓘ
lengthInSeconds 60 ⓘ
locationOfFirstBroadcast United States national television ⓘ
medium television ⓘ
narrationBy Lyndon B. Johnson (voiceover) ⓘ
notableFor being aired only once as a paid commercial ⓘ
impact on political advertising ⓘ
use of child and nuclear explosion imagery ⓘ
opposesParty Republican Party (United States) ⓘ
linked to: Republican Party
partOf 1964 United States presidential election ⓘ
politicalAlignment Democratic Party (United States) ⓘ
linked to: Democratic Party
productionCompany Doyle Dane Bernbach ⓘ
sponsor Democratic Party (United States) ⓘ
linked to: Democratic Party

Lyndon B. Johnson campaign ⓘ
supportsCandidate Lyndon B. Johnson ⓘ
targetAudience American television viewers in 1964 ⓘ
targetsOpponent Barry Goldwater ⓘ
theme nuclear war ⓘ
nuclear weapons ⓘ
peace and security ⓘ
usedInCampaignOf Lyndon B. Johnson ⓘ
usesTechnique emotional persuasion ⓘ
fear appeal ⓘ
year 1964 ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.