Maybelline New York
E28311
Maybelline New York is a major American cosmetics and beauty brand known worldwide for its mass-market makeup products.
All labels observed (6)
| Label | Occurrences |
|---|---|
| Maybelline | 17 |
| Maybelline New York canonical | 13 |
| Maybelline Fit Me | 1 |
| Maybelline eye products | 1 |
| SuperStay lipstick | 1 |
| brand name "Maybelline" | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T215740 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Maybelline New York Context triple: [L'Oréal, ownsBrand, Maybelline New York]
-
A.
Lancôme
Lancôme is a French luxury cosmetics and skincare brand renowned for its high-end perfumes, makeup, and beauty products.
-
B.
Elizabeth Arden
Elizabeth Arden was a pioneering Canadian-American businesswoman who founded the Elizabeth Arden cosmetics empire and helped shape the modern beauty industry.
-
C.
L'Oréal
L'Oréal is a French multinational cosmetics and beauty company recognized as one of the world’s largest and most influential personal care brands.
-
D.
Redken
Redken is a professional haircare and hair color brand known for its salon-quality products and innovative, science-driven formulas.
-
E.
HauteLook
HauteLook is an online flash-sale retailer specializing in limited-time discounts on fashion, beauty, and home goods.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Maybelline New York Target entity description: Maybelline New York is a major American cosmetics and beauty brand known worldwide for its mass-market makeup products.
-
A.
Lancôme
Lancôme is a French luxury cosmetics and skincare brand renowned for its high-end perfumes, makeup, and beauty products.
-
B.
Elizabeth Arden
Elizabeth Arden was a pioneering Canadian-American businesswoman who founded the Elizabeth Arden cosmetics empire and helped shape the modern beauty industry.
-
C.
L'Oréal
L'Oréal is a French multinational cosmetics and beauty company recognized as one of the world’s largest and most influential personal care brands.
-
D.
Redken
Redken is a professional haircare and hair color brand known for its salon-quality products and innovative, science-driven formulas.
-
E.
HauteLook
HauteLook is an online flash-sale retailer specializing in limited-time discounts on fashion, beauty, and home goods.
- F. None of above. chosen
Statements (58)
| Predicate | Object |
|---|---|
| instanceOf |
beauty brand
ⓘ
cosmetics brand ⓘ makeup brand ⓘ |
| associatedWith | New York fashion scene ⓘ |
| brandOf | L'Oréal ⓘ |
| brandPositioning |
affordable
ⓘ
fashion-inspired ⓘ trend-focused ⓘ |
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| distributionChannel |
drugstores
ⓘ
mass retailers ⓘ online stores ⓘ supermarkets ⓘ |
| foundedBy | Thomas Lyle Williams ⓘ |
| headquartersCountry |
United States
ⓘ
linked to:
United States of America
|
| headquartersLocation |
New York
ⓘ
New York City ⓘ |
| inception | 1915 ⓘ |
| industry |
beauty industry
ⓘ
cosmetics industry ⓘ |
| marketingChannel |
digital advertising
ⓘ
social media campaigns ⓘ television advertising ⓘ |
| marketSegment |
drugstore cosmetics
ⓘ
mass-market ⓘ |
| namedAfter | Mabel Williams ⓘ |
| notableProduct |
Colossal mascara
ⓘ
Fit Me foundation ⓘ Great Lash mascara ⓘ SuperStay lipstick ⓘ
linked to:
Maybelline New York
|
| operatesIn |
Africa
ⓘ
Asia ⓘ Europe ⓘ Latin America ⓘ Middle East ⓘ North America ⓘ |
| originalName |
Maybelline
ⓘ
linked to:
Maybelline New York
|
| parentCompany | L'Oréal ⓘ |
| productType |
cosmetics
ⓘ
makeup ⓘ skincare products ⓘ |
| sells |
blush
ⓘ
brow products ⓘ concealer ⓘ eyeliner ⓘ eyeshadow ⓘ foundation ⓘ lipstick ⓘ mascara ⓘ nail polish ⓘ powder ⓘ primer ⓘ |
| slogan | Maybe she's born with it. Maybe it's Maybelline. ⓘ |
| targetMarket |
men
ⓘ
teens ⓘ women ⓘ |
| uses |
celebrity endorsements
ⓘ
influencer marketing ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Maybelline New York Description of subject: Maybelline New York is a major American cosmetics and beauty brand known worldwide for its mass-market makeup products.
Referenced by (34)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
subject linked to:
Mabel Williams
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
linked to: Maybelline New York
subject linked to:
Thomas Lyle Williams to create the Maybelline brand
linked to: Maybelline New York
subject linked to:
Thomas Lyle Williams to create the Maybelline brand
linked to: Maybelline New York
subject linked to:
Thomas Lyle Williams to create the Maybelline brand
linked to: Maybelline New York
subject linked to:
Thomas Lyle Williams to create the Maybelline brand
linked to: Maybelline New York