Carling

E188098

Carling is a major British beer brand known for its long-standing sponsorship of top-tier English football competitions and awards.

All labels observed (8)

How this entity was disambiguated

Statements (42)

Predicate Object
instanceOf beer brand ⓘ
trademark ⓘ
alcoholByVolume 4.0% ABV (approximate, varies by market) ⓘ
associatedWith English football fan culture ⓘ
brewedBy Molson Coors-owned breweries in the UK ⓘ
category alcoholic beverage brand ⓘ
countryOfOrigin Canada ⓘ
United Kingdom ⓘ
formerName Carling Black Label ⓘ
linked to: Carling
hasVariant Carling Black Fruits Cider (brand extension) ⓘ
linked to: Carling

Carling Cider (brand extension in some markets) ⓘ
linked to: Carling

Carling Premier ⓘ
linked to: Carling
introducedInMarket introduced in the UK market in the mid-20th century ⓘ
logoFeatures stylized wordmark often with black, white, and red elements ⓘ
marketedAs Carling Original Lager ⓘ
linked to: Carling
marketingFocus sports sponsorships ⓘ
value-oriented mainstream lager segment ⓘ
marketPosition one of the best-selling beers in the United Kingdom by volume ⓘ
notableFor long-standing sponsorship of English football competitions ⓘ
mass-market lager in the UK ⓘ
ownedBy Molson Coors Beverage Company ⓘ
parentCompanyHeadquarters Chicago, Illinois, United States (Molson Coors) ⓘ
primaryMarket United Kingdom ⓘ
productType beer ⓘ
lager ⓘ
regulates subject to UK alcohol advertising and sponsorship regulations ⓘ
roleInSponsorship title sponsor of the FA Premier League (Carling Premiership) ⓘ
title sponsor of the Football League Cup (Carling Cup) ⓘ
secondaryMarket Canada ⓘ
servedIn bottles ⓘ
cans ⓘ
draught ⓘ
sponsored Football League Cup ⓘ
linked to: EFL Cup

Premier League ⓘ
Scottish Cup (via Carling sponsorship deals in Scotland) ⓘ
linked to: Scottish Cup

various football awards in English football ⓘ
sponsorshipEnd Football League Cup sponsorship ended in 2012 ⓘ
Premier League sponsorship ended in 2001 ⓘ
sponsorshipStart Football League Cup sponsorship began in 2003 ⓘ
Premier League sponsorship began in 1993 ⓘ
style pale lager ⓘ
targetDemographic adult beer drinkers, especially sports fans in the UK ⓘ

How these facts were elicited

Referenced by (24)

Full triples — surface form annotated when it differs from this entity's canonical label.

Miller Brewing Company → product → Miller High Life ⓘ
linked to: Carling
Carling → formerName → Carling Black Label ⓘ
linked to: Carling
Carling → marketedAs → Carling Original Lager ⓘ
linked to: Carling
Carling → hasVariant → Carling Premier ⓘ
linked to: Carling
Carling → hasVariant → Carling Cider (brand extension in some markets) ⓘ
linked to: Carling
Carling → hasVariant → Carling Black Fruits Cider (brand extension) ⓘ
linked to: Carling
Will Carling → familyName → Carling ⓘ
Carling Knockout Cup → sponsor → Carling ⓘ
Carling Knockout Cup → isTitleSponsoredBy → Carling Black Label ⓘ
linked to: Carling
Football League Cup sponsorship ended in 2012 → sponsorBrand → Carling beer ⓘ
linked to: Carling
Bass plc → notableBrand → Carling ⓘ
Molson Coors Beverage Company → brand → Carling ⓘ
subject linked to: NYSE:TAP