My Life in Advertising

E1003440

"My Life in Advertising" is a classic autobiographical and instructional book in which pioneering copywriter Claude C. Hopkins explains his principles and experiences that helped shape modern advertising.

All labels observed (1)

Label Occurrences
My Life in Advertising canonical 3

How this entity was disambiguated

Statements (38)

Predicate Object
instanceOf autobiographical book ⓘ
book ⓘ
instructional book ⓘ
non-fiction book ⓘ
author Claude C. Hopkins ⓘ
countryOfOrigin United States ⓘ
describes Claude C. Hopkins' professional experiences ⓘ
principles of modern advertising ⓘ
focusesOn consumer behavior ⓘ
sales-driven advertising ⓘ
testing and measurement in advertising ⓘ
genre advertising ⓘ
autobiography ⓘ
business ⓘ
marketing ⓘ
hasPart case studies of advertising campaigns ⓘ
practical advice for advertisers ⓘ
hasReputation influential among copywriters ⓘ
widely read in marketing circles ⓘ
influenced copywriting education ⓘ
direct response marketing ⓘ
modern advertising practices ⓘ
isConsidered classic work on advertising ⓘ
foundational text in direct response advertising ⓘ
language English ⓘ
mainSubject Claude C. Hopkins ⓘ
advertising ⓘ
copywriting ⓘ
oftenPublishedWith Scientific Advertising ⓘ
targetAudience advertising professionals ⓘ
business owners ⓘ
marketers ⓘ
students of advertising history ⓘ
teaches importance of headlines in advertising ⓘ
importance of offers and incentives ⓘ
use of reason-why copy ⓘ
use of samples and coupons ⓘ
timePeriodDescribed early 20th century advertising ⓘ

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Claude C. Hopkins → notableWork → My Life in Advertising ⓘ
Claude C. Hopkins → authorOf → My Life in Advertising ⓘ
Scientific Advertising → isFollowedBy → My Life in Advertising ⓘ