Triple

T9137580
Position Surface form Disambiguated ID Type / Status
Subject Wally Olins E219240 entity
Predicate founded P104 FINISHED
Object Saffron Brand Consultants
Saffron Brand Consultants is an international branding and design consultancy known for developing corporate and place brands for major organizations and cities worldwide.
 E780307 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Saffron Brand Consultants | Statement: [Wally Olins, founded, Saffron Brand Consultants]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: Saffron Brand Consultants
Context triple: [Wally Olins, founded, Saffron Brand Consultants]
  • A. Goodby, Silverstein & Partners
    Goodby, Silverstein & Partners is a renowned American advertising agency known for its creative, award-winning campaigns for major brands.
  • B. Saatchi & Saatchi
    Saatchi & Saatchi is a global advertising agency network renowned for its creative campaigns and influential role in the modern advertising industry.
  • C. Rogers, Ketchum and Grosvenor
    Rogers, Ketchum and Grosvenor was a prominent 19th-century American locomotive manufacturing firm that became known as Rogers Locomotive Works.
  • D. Ketchum
    Ketchum is a small resort city in Idaho best known as a gateway to the Sun Valley ski area and for its outdoor recreation and arts scene.
  • E. Leo Burnett Worldwide
    Leo Burnett Worldwide is a globally recognized advertising agency network known for its creative brand campaigns and iconic marketing characters.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Saffron Brand Consultants
Triple: [Wally Olins, founded, Saffron Brand Consultants]
Generated description
Saffron Brand Consultants is an international branding and design consultancy known for developing corporate and place brands for major organizations and cities worldwide.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: Saffron Brand Consultants
Target entity description: Saffron Brand Consultants is an international branding and design consultancy known for developing corporate and place brands for major organizations and cities worldwide.
  • A. Goodby, Silverstein & Partners
    Goodby, Silverstein & Partners is a renowned American advertising agency known for its creative, award-winning campaigns for major brands.
  • B. Saatchi & Saatchi
    Saatchi & Saatchi is a global advertising agency network renowned for its creative campaigns and influential role in the modern advertising industry.
  • C. Rogers, Ketchum and Grosvenor
    Rogers, Ketchum and Grosvenor was a prominent 19th-century American locomotive manufacturing firm that became known as Rogers Locomotive Works.
  • D. Ketchum
    Ketchum is a small resort city in Idaho best known as a gateway to the Sun Valley ski area and for its outdoor recreation and arts scene.
  • E. Leo Burnett Worldwide
    Leo Burnett Worldwide is a globally recognized advertising agency network known for its creative brand campaigns and iconic marketing characters.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ca83e012288190a5771058adbaabd2 completed March 30, 2026, 2:08 p.m.
NER Named-entity recognition batch_69cca8efe3b88190a55a15827e6817a4 completed April 1, 2026, 5:11 a.m.
NED1 Entity disambiguation (via context triple) batch_69d0480458348190b0b87f7a66d85b87 completed April 3, 2026, 11:06 p.m.
NEDg Description generation batch_69d049058dec81909854965276252808 completed April 3, 2026, 11:11 p.m.
NED2 Entity disambiguation (via description) batch_69d049913b7481909ccbaf4999e37c06 completed April 3, 2026, 11:13 p.m.
Created at: March 30, 2026, 7:19 p.m.