Triple
T22663211
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Leo Burnett Worldwide |
E559715
|
entity |
| Predicate | hasKeyPerson |
P256
|
FINISHED |
| Object | Leo Burnett (founder) |
E374982
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Leo Burnett (founder) | Statement: [Leo Burnett Worldwide, hasKeyPerson, Leo Burnett (founder)]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Leo Burnett (founder) Context triple: [Leo Burnett Worldwide, hasKeyPerson, Leo Burnett (founder)]
-
A.
Leo Burnett
chosen
Leo Burnett was a pioneering American advertising executive and founder of the Leo Burnett Company, known for creating iconic brand mascots and influential ad campaigns.
-
B.
Wally Olins
Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
-
C.
Georg Benedikt von Ogilvy
Georg Benedikt von Ogilvy was an early 18th-century military commander, best known for his role in the Great Northern War.
-
D.
Alexander Ogilvy
Alexander Ogilvy is a member of the extended British royal family, known as a great-grandson of Queen Elizabeth II’s cousin Princess Alexandra.
-
E.
Doyle Dane Bernbach
Doyle Dane Bernbach was a pioneering American advertising agency renowned for its creative, witty campaigns that transformed modern advertising in the mid-20th century.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69e2454a158c819093b8e35f5045efb6 |
completed | April 17, 2026, 2:35 p.m. |
| NER | Named-entity recognition | batch_69f17660c0c88190bed9fa8f6517eec4 |
completed | April 29, 2026, 3:09 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a0b8fb57260819081d5f75eeefd68ec |
completed | May 18, 2026, 10:16 p.m. |
Created at: April 17, 2026, 3:08 p.m.