Triple
T17232640
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Mitch Leigh |
E418279
|
entity |
| Predicate | wroteJingleFor |
P32102
|
FINISHED |
| Object |
"Nobody Doesn’t Like Sara Lee" advertising campaign
"Nobody Doesn’t Like Sara Lee" was a long-running, widely recognized American advertising campaign for Sara Lee baked goods, best known for its catchy, rhyming jingle that became a pop-culture slogan.
|
E1257010
|
NE FINISHED |
How this triple was built (5 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: "Nobody Doesn’t Like Sara Lee" advertising campaign | Statement: [Mitch Leigh, wroteJingleFor, "Nobody Doesn’t Like Sara Lee" advertising campaign]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: "Nobody Doesn’t Like Sara Lee" advertising campaign Context triple: [Mitch Leigh, wroteJingleFor, "Nobody Doesn’t Like Sara Lee" advertising campaign]
-
A.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
-
B.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
C.
"Look for the Union Label" advertising campaign
The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
-
D.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
-
E.
Schweppes "Commander Whitehead" campaign
The Schweppes "Commander Whitehead" campaign was a famous mid-20th-century advertising series that personified the brand through the suave, bearded naval officer Commander Edward Whitehead, helping establish Schweppes as a sophisticated mixer and making David Ogilvy a star in the advertising world.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: "Nobody Doesn’t Like Sara Lee" advertising campaign Triple: [Mitch Leigh, wroteJingleFor, "Nobody Doesn’t Like Sara Lee" advertising campaign]
Generated description
"Nobody Doesn’t Like Sara Lee" was a long-running, widely recognized American advertising campaign for Sara Lee baked goods, best known for its catchy, rhyming jingle that became a pop-culture slogan.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: "Nobody Doesn’t Like Sara Lee" advertising campaign Target entity description: "Nobody Doesn’t Like Sara Lee" was a long-running, widely recognized American advertising campaign for Sara Lee baked goods, best known for its catchy, rhyming jingle that became a pop-culture slogan.
-
A.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
-
B.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
C.
"Look for the Union Label" advertising campaign
The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
-
D.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
-
E.
Schweppes "Commander Whitehead" campaign
The Schweppes "Commander Whitehead" campaign was a famous mid-20th-century advertising series that personified the brand through the suave, bearded naval officer Commander Edward Whitehead, helping establish Schweppes as a sophisticated mixer and making David Ogilvy a star in the advertising world.
- F. None of above. chosen
PD
Predicate disambiguation
gpt-5-mini-2025-08-07
Target predicate: wroteJingleFor Context triple: [Mitch Leigh, wroteJingleFor, "Nobody Doesn’t Like Sara Lee" advertising campaign]
-
A.
wroteSongWith
Indicates that two or more entities collaborated in the creation or composition of a song.
-
B.
hasWrittenLyricsFor
Indicates that one entity is the lyricist who has created the words for a song or musical work performed or associated with another entity.
-
C.
hasWrittenSongsFor
Indicates that one entity has composed songs specifically intended to be performed, recorded, or used by another entity.
-
D.
musicComposer
chosen
Indicates that one entity is the creator or writer of a piece of music associated with another entity.
-
E.
wrote
Indicates that an entity is the author or creator of a written work involving another entity.
- F. None of above.
Provenance (6 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d886d8e96081909870bff6c3d0bf09 |
completed | April 10, 2026, 5:12 a.m. |
| NER | Named-entity recognition | batch_69e42df9558481909e2e50ae0b02acf7 |
completed | April 19, 2026, 1:20 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a016760873c8190bab70ad4ca0c6d8e |
completed | May 11, 2026, 5:21 a.m. |
| NEDg | Description generation | batch_6a016838367c8190b5117d5314f71a16 |
completed | May 11, 2026, 5:25 a.m. |
| NED2 | Entity disambiguation (via description) | batch_6a0168976af88190a5f839a93538ac6f |
completed | May 11, 2026, 5:26 a.m. |
| PD | Predicate disambiguation | batch_69e3832553ac819091aa917c84f755b6 |
completed | April 18, 2026, 1:12 p.m. |
Created at: April 10, 2026, 5:39 a.m.