usesBrandCharacter

Given a predicate that represents a relationship or action between entities, generate a one-sentence description explaining its meaning.  
# Instructions
Focus on describing the relationship, not the entities themselves. 
# Response Format
Begin the description with \' Indicates...\'

Predicate: usesBrandCharacter

Indicates that one entity employs or features another entity’s brand character (such as a mascot or branded persona) in its materials, products, or communications.