Too Faced
E935511
Too Faced is a popular cosmetics brand known for its playful, feminine packaging and trend-driven makeup products.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Too Faced canonical | 2 |
How this entity was disambiguated
This entity first appeared as the object of triple T11559614 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Too Faced Context triple: [Estée Lauder Companies, ownsBrand, Too Faced]
-
A.
MAC Cosmetics
MAC Cosmetics is a globally recognized professional makeup brand known for its wide range of high-quality cosmetics, trend-setting collaborations, and strong presence in the fashion and beauty industries.
-
B.
Maybelline New York
Maybelline New York is a major American cosmetics and beauty brand known worldwide for its mass-market makeup products.
-
C.
NYX Professional Makeup
NYX Professional Makeup is a popular, affordable cosmetics brand known for its wide range of highly pigmented, trend-driven makeup products favored by both professionals and everyday consumers.
-
D.
Kylie Cosmetics
Kylie Cosmetics is a makeup and beauty brand founded by Kylie Jenner, known for its trend-setting lip kits and social media–driven marketing.
-
E.
Rimmel
Rimmel is a British cosmetics brand best known for its affordable makeup products and the slogan "Get the London Look."
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Too Faced Target entity description: Too Faced is a popular cosmetics brand known for its playful, feminine packaging and trend-driven makeup products.
-
A.
MAC Cosmetics
MAC Cosmetics is a globally recognized professional makeup brand known for its wide range of high-quality cosmetics, trend-setting collaborations, and strong presence in the fashion and beauty industries.
-
B.
Maybelline New York
Maybelline New York is a major American cosmetics and beauty brand known worldwide for its mass-market makeup products.
-
C.
NYX Professional Makeup
NYX Professional Makeup is a popular, affordable cosmetics brand known for its wide range of highly pigmented, trend-driven makeup products favored by both professionals and everyday consumers.
-
D.
Kylie Cosmetics
Kylie Cosmetics is a makeup and beauty brand founded by Kylie Jenner, known for its trend-setting lip kits and social media–driven marketing.
-
E.
Rimmel
Rimmel is a British cosmetics brand best known for its affordable makeup products and the slogan "Get the London Look."
- F. None of above. chosen
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
company
ⓘ
cosmetics brand ⓘ makeup brand ⓘ |
| acquiredBy | Estée Lauder Companies ⓘ |
| acquisitionDate | 2016 ⓘ |
| animalTestingPolicy | cruelty-free ⓘ |
| brandSlogan | Own Your Pretty ⓘ |
| brandStyle |
colorful
ⓘ
feminine ⓘ playful ⓘ |
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| distributionChannel |
department stores
ⓘ
online retail ⓘ specialty beauty retailers ⓘ |
| foundedBy |
Jeremy Johnson
ⓘ
Jerrod Blandino ⓘ |
| hasMarketingFocus | cruelty-free positioning ⓘ |
| hasOfficialWebsite | https://www.toofaced.com ⓘ |
| hasProduct |
Better Than Sex mascara
ⓘ
Born This Way foundation ⓘ
linked to:
Born This Way Foundation
Chocolate Bar eyeshadow palette ⓘ Hangover primer ⓘ Melted lipstick ⓘ |
| hasSocialMediaPresence |
Instagram
ⓘ
TikTok ⓘ YouTube ⓘ |
| headquartersLocation |
Irvine, California
ⓘ
linked to:
Irvine
|
| inception | 1998 ⓘ |
| industry |
beauty industry
ⓘ
cosmetics industry ⓘ |
| knownFor |
feminine packaging
ⓘ
playful packaging ⓘ trend-driven makeup products ⓘ |
| offers |
blush
ⓘ
eyeshadow ⓘ foundation ⓘ highlighters ⓘ lipstick ⓘ mascara ⓘ primers ⓘ |
| parentOrganization | Estée Lauder Companies ⓘ |
| productType |
beauty products
ⓘ
cosmetics ⓘ makeup ⓘ |
| soldAt |
Sephora
ⓘ
Ulta Beauty ⓘ |
| targetAudience |
women
ⓘ
young adults ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Too Faced Description of subject: Too Faced is a popular cosmetics brand known for its playful, feminine packaging and trend-driven makeup products.
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.