DVB-TA

E921292

DVB-TA is a Digital Video Broadcasting standard focused on targeted advertising, enabling personalized ad insertion in broadcast TV services.

All labels observed (1)

Label Occurrences
DVB-TA canonical 1

How this entity was disambiguated

Statements (34)

Predicate Object
instanceOf Digital Video Broadcasting standard ⓘ
technical specification ⓘ
aimsTo enable consistent targeted advertising across DVB ecosystems ⓘ
maintain broadcast service integrity during ad replacement ⓘ
appliesTo broadcast TV services ⓘ
hybrid broadcast-broadband TV services ⓘ
benefits TV platform operators ⓘ
advertisers ⓘ
broadcasters ⓘ
measurement and analytics of TV advertising ⓘ
compatibleWith existing DVB broadcast infrastructures ⓘ
concerns selection of targeted ad media ⓘ
signalling of ad opportunities ⓘ
switching between broadcast and broadband content ⓘ
defines interfaces between broadcast and broadband components for ad insertion ⓘ
domain addressable TV advertising ⓘ
digital television ⓘ
enables audience segmentation for TV ads ⓘ
delivery of different ads to different households watching the same programme ⓘ
personalized ad insertion ⓘ
focusesOn targeted advertising ⓘ
fullName Digital Video Broadcasting – Targeted Advertising ⓘ
goal enable new revenue models for TV services ⓘ
increase effectiveness of TV advertising ⓘ
partOf DVB specifications for next-generation TV services ⓘ
relatedTo DVB-DASH ⓘ
linked to: MPEG-DASH

DVB-I ⓘ
HbbTV ⓘ
standardizedBy DVB Project ⓘ
supports insertion of targeted ads into linear TV streams ⓘ
replacement of broadcast ads with targeted ads ⓘ
synchronization between broadcast and broadband content ⓘ
uses IP-based delivery for targeted media ⓘ
signalling in broadcast transport stream ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.