Story ads

E909207

Story ads are full-screen, vertical advertising units integrated into Snapchat’s Stories experience, allowing brands to reach users in an immersive, swipeable format.

All labels observed (1)

Label Occurrences
Story ads canonical 1

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf Snapchat ad product ⓘ
digital advertising format ⓘ
mobile advertising unit ⓘ
vertical video ad format ⓘ
adFormat story-based sequence ⓘ
adPlacementType in-story placement ⓘ
belongsToCategory in-app advertising ⓘ
mobile video advertising ⓘ
social media advertising ⓘ
canLinkTo app install pages ⓘ
long-form content ⓘ
websites ⓘ
creativeAspectRatio 9:16 ⓘ
deviceType mobile ⓘ
displayMode full-screen ⓘ
distribution within Snapchat Stories feed ⓘ
environment full-screen mobile environment ⓘ
integratedInto Snapchat Stories ⓘ
linked to: Snapchat Discover
interaction swipe up ⓘ
tap to advance ⓘ
measurement click-through rate ⓘ
completion rate ⓘ
impressions ⓘ
swipe-ups ⓘ
view time ⓘ
objective drive conversions ⓘ
drive traffic ⓘ
increase brand engagement ⓘ
platform Snapchat ⓘ
providedBy Snapchat ⓘ
purchasedThrough Snapchat Ads Manager ⓘ
screenOrientation vertical ⓘ
supports audience targeting ⓘ
demographic targeting ⓘ
frequency capping ⓘ
geographic targeting ⓘ
image creatives ⓘ
immersive experience ⓘ
interest targeting ⓘ
sound-on experiences ⓘ
swipeable format ⓘ
video creatives ⓘ
targetAudience Snapchat users ⓘ
usedFor awareness campaigns ⓘ
brand advertising ⓘ
direct response campaigns ⓘ
performance marketing ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Stories (Snapchat feature) → monetization → Story ads ⓘ
subject linked to: Stories