A Diamond Is Forever

E890431

"A Diamond Is Forever" is the iconic advertising slogan that helped establish diamonds as the ultimate symbol of eternal love and commitment in popular culture.

All labels observed (1)

Label Occurrences
A Diamond Is Forever canonical 2

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf advertising slogan ⓘ
associatedCompany De Beers Group ⓘ
linked to: De Beers
associatedConcept foreverness of relationships ⓘ
luxury ⓘ
status ⓘ
associatedWith engagement rings ⓘ
romantic relationships ⓘ
wedding jewelry ⓘ
awardOrRanking one of the best advertising slogans of the 20th century ⓘ
client De Beers Consolidated Mines ⓘ
linked to: De Beers
countryOfOrigin United States ⓘ
createdBy Frances Gerety ⓘ
createdFor N.W. Ayer & Son ⓘ
culturalStatus iconic slogan ⓘ
widely recognized phrase ⓘ
field advertising ⓘ
marketing ⓘ
firstUsedIn De Beers advertising campaign ⓘ
impactOnCulture helped normalize diamond engagement rings in Western culture ⓘ
impactOnEconomy increased consumer demand for diamonds ⓘ
industry diamond industry ⓘ
influenced global perception of diamonds as romantic necessities ⓘ
language English ⓘ
marketingStrategy creating social norms around diamond engagement rings ⓘ
emotional branding ⓘ
medium print advertising ⓘ
radio advertising ⓘ
television advertising ⓘ
message a diamond purchase represents enduring value ⓘ
diamonds symbolize permanence ⓘ
notableFor linking diamonds with marriage traditions ⓘ
positioning diamonds as symbols of eternal love ⓘ
promotedProduct diamond engagement rings ⓘ
diamonds ⓘ
recognizedBy Advertising Age ⓘ
relatedTo diamond engagement ring tradition ⓘ
romantic gift-giving ⓘ
sloganFor De Beers ⓘ
targetAudience couples ⓘ
prospective grooms ⓘ
theme eternal love ⓘ
lifelong commitment ⓘ
usedBy De Beers Group ⓘ
linked to: De Beers
usedFrom late 1940s ⓘ
usedIn bridal marketing materials ⓘ
global advertising campaigns ⓘ
yearCoined 1947 ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

De Beers → notableCampaign → A Diamond Is Forever ⓘ
De Beers → sloganIntroduced → A Diamond Is Forever ⓘ